Xchange Adds Real-Time Analytics To Marketing Software - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Xchange Adds Real-Time Analytics To Marketing Software

Other enhancements include support for more platforms and better integration with internal CRM applications, Web sites, and partner-relationship management applications.

Xchange Inc. next week will unveil Xchange 8, the latest version of its marketing analytics software. Enhancements include support for more platforms; better integration with internal customer-relationship management applications, Web sites, and partner-relationship management applications; and analytics to help determine customers' value in real time.

Value in Play analytics pulls data from disparate applications such as sales-force automation, call-center, ATM, and online customer-service apps to determine the value of any customer. The software calculates the cost of interacting with the customer and subtracts that from the amount of money the customer has spent on products. The software may recommend cross-selling a certain product based on past purchasing habits and specific inquiries made to the call center. Or the software may recommend attrition of an unprofitable customer.

The new eMessaging ASP application lets sales staff communicate with customers. The software also includes a new user interface with workflow wizards that can be customized to fit a company's needs, as well as enhanced Java 2 Enterprise Edition support that lets IT departments more easily integrate Xchange software with existing business-intelligence and data-mining tools and other legacy applications. It supports both IBM MQ Series and IBM WebSphere.

Analysts say real-time analytics give Xchange an advantage over CRM players such as E.piphany, Unica, and Chordiant. Traditionally, most marketing automation apps are based on data marts or data warehouses, which are unsuitable for a transactional or operational environment, Forrester Research analyst Eric Schmitt says. The Xchange Campaign product fits this description, but the Real Time product is quite different. It uses a J2EE/webMethods (Active Software) infrastructure to pull together customer information as needed, during the interaction. "It's pretty unique and sophisticated stuff," Schmitt says.

Xchange has struggled financially this year, but it recently landed new financing and hired a CEO and chief marketing officer. "These execs have focused on the sales and distribution aspect of the business, which is a good place to start," Schmitt says. "In terms of challenges, Xchange needs to complete the integration of the Real Time and Campaign products as soon as possible. It needs to continue to land enough customers for the Campaign/Analytics products to keep the business afloat until end-user awareness of and demand for the more complex Real Time product heats up."

The new suite will ship by the end of the year with enhancements scheduled throughout 2002. Pricing starts at $475,000 plus consulting fees.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Commentary
The Best Way to Get Started with Data Analytics
John Edwards, Technology Journalist & Author,  7/8/2020
Slideshows
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
News
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll