Yahoo CEO Jerry Yang: The Mobile Web Needs Openness - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Software // Information Management
06:20 PM
Connect Directly

Yahoo CEO Jerry Yang: The Mobile Web Needs Openness

Yahoo's differentiator, according to its founder, is an XML-based development platform the company is creating for later this year.

Yahoo is going more mobile than ever. The company announced a new version of its mobile client application, Yahoo Go 3.0, and a new developer platform for mobile applications at the Consumer Electronics Show on Monday.

"We really think there's a time and a window where we still have huge fragmentation with devices and carriers," Yahoo CEO Jerry Yang said in a brief interview with InformationWeek at CES in Las Vegas. "Over time there will be more ubiquity, but today you can't publish something in one place and distribute it on mobile like you can on the Web, and that's what's at stake."

If Yahoo is to differentiate itself and get its platform to the masses in huge numbers, it faces a stiff challenge. The company joins an increasingly crowded field of "mobile platform" entrants that includes Microsoft, Google, Palm, and Research In Motion.

Building mobile apps that look and work well has long been a challenge for developers. Yahoo's differentiator, Yang asserted, is the development platform the company is creating. The platform includes a simple XML-based programming language, and Yahoo will soon offer a new software development toolkit.

Yahoo also announced a new version of its Yahoo Go client application that has a completely redesigned user interface. The user interface, which Yang called the "carousel" interface, allows users to browse left and right through a series of Yahoo and other mobile applets that run inside Go.

"Everybody who's seen the carousel thinks it's the way to go," Yang said. "It's really simple."

Among the first third-party applets running on Yahoo's Go platform are apps from eBay, Viacom, and MTV News, all announced at CES. Yahoo hopes others will soon get in on the party, but it's also developing its own new applications for mobile, including a newly redesigned mobile homepage that acts much like the portal Yahoo has become on the Web, complete with an open widget system.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Who Should Own RPA?
Lisa Morgan, Freelance Writer,  2/18/2020
IT Salary Report 2020: Get Paid What You Are Worth
Jessica Davis, Senior Editor, Enterprise Apps,  2/12/2020
10 Analytics and AI Startups You Should Know About
Cynthia Harvey, Freelance Journalist, InformationWeek,  2/19/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Flash Poll