Yahoo Launches Mobile Services For Publishers - InformationWeek
IoT
IoT
News
News
3/27/2007
05:05 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

Yahoo Launches Mobile Services For Publishers

The search engine bolsters its offerings with Yahoo Mobile Ad Network, Yahoo Mobile Content Engine, Yahoo Mobile Media Directory, and Yahoo Mobile Site Submit.

Following its February launch of a new mobile display ad platform, Yahoo on Tuesday unveiled a new set of services to help online publishers advertise on mobile phones.

Yahoo Mobile Publisher Services consists of four distinct tools -- Yahoo Mobile Ad Network, Yahoo Mobile Content Engine, Yahoo Mobile Media Directory, and Yahoo Mobile Site Submit -- designed to improve the Internet for mobile phone customers and to help publishers monetize online content tailored for mobile users.

Using the Yahoo Mobile Ad Network, publishers will be able to support their mobile content with syndicated ads, including display ads, video ads, in-game ads, and sponsored links.

Yahoo is partnering with MobiTV (TV on your mobile phone), Opera (an alternative Web browser), and go2 (online phone directory) for the launch of its first mobile ads in April. The company expects to add more partners in coming months. The Yahoo Mobile Content Engine is designed to help publishers make their content available to the mobile audience through Yahoo oneSearch, Yahoo's search engine for mobile phones, even if they don't have a mobile site.

The Yahoo Mobile Media Directory offers publishers the opportunity to make mobile media content -- ringtones, games, video, and applications -- accessible through Yahoo oneSearch. Doing so requires that publishers submit specific content to Yahoo for inclusion.

Yahoo Mobile Site Submit provides a way for publishers to submit information like descriptions and tags to facilitate search indexing.

The Yahoo Mobile Publisher Services is now live in 19 countries, including Argentina, Brazil, Canada, France, Germany, Indonesia, India, Ireland, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, the United Kingdom, the United States, and Vietnam.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll