YouTube's Mobile Future Looks Fuzzy - InformationWeek
IoT
IoT
News
News
12/1/2006
02:20 PM
50%
50%
RELATED EVENTS
[Dark Reading Crash Course] Finding & Fixing Application Security Vulnerabilitie
Sep 14, 2017
Hear from a top applications security expert as he discusses key practices for scanning and securi ...Read More>>

YouTube's Mobile Future Looks Fuzzy

It has a pact with Verizon Wireless, and it's promising more deals

Video has a promising future on mobile phones. But it's hard to imagine that future will look much like the deal Verizon Wireless struck with YouTube last week.

Worth watching on a phone?

Worth watching on a phone?
Starting this month, Verizon customers who pay $15 a month for the company's V Cast video service also can pick from a limited selection of videos from Google-owned YouTube. Or they can pay for a $3 daily pass. Will people pay for a limited version of YouTube? Probably not many, predicts Gartner analyst Tole Hart.

The major U.S. cellular carriers are spending billions of dollars upgrading to third-generation wireless networks so they can offer multimedia services such as video and music downloads. T-Mobile is the latest to join the 3G race, partnering with Nokia and Ericsson earlier last week to build its network.

Carriers don't have the business model down. Getting a big-name partner isn't always enough. Case in point is Mobile ESPN, a mobile virtual network operator that failed despite its fresh sports content and a killer brand.

The deal with Verizon Wireless is YouTube's first major mobile pact, but it promises many other partnerships. The price seems steep to watch a limited video supply on a tiny screen. But who thought people would pay $2 to $3 for a 15-second ring tone? Let the video experiments begin.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll