Zune, iTunes Sites Get Christmas Day Traffic Boosts - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Enterprise Applications
News
12/28/2007
12:52 PM
50%
50%

Zune, iTunes Sites Get Christmas Day Traffic Boosts

New owners signed up for accounts and downloaded software, according to a Hitwise survey.

Microsoft's Zune Web site increased its traffic by 299% on Christmas Day compared with Christmas Day last year, as new owners signed up for accounts and downloaded software, according to Hitwise.

Traffic to the site increased 392% on Christmas Day compared with Christmas Eve, according to the online intelligence firm.

Apple iPod owners also flocked to iTunes to give Apple's music Web site six times the traffic Zune received. Traffic for iTunes soared 339% from Christmas Eve to Christmas Day, and the Web site's market share reached 0.68%, Hitwise reported. Zune's market share reached 0.009%.

The Nintendo Wii and the Australian women's shoe called Ugg topped the list of popular product search terms to send traffic to shopping and classifieds sites the week ending Dec. 22.

"Although the Nintendo Wii was the most-talked-about product during the holiday season, MP3 players were also very popular as Christmas gifts," Heather Dougherty, director of research at Hitwise, said in a prepared statement. "This year the Zune has captured interest from music listeners with a new line of redesigned players and discounted older models, while the popularity of iPods continued to drive traffic to the Apple Store and iTunes Web site."

The Apple Store also fared well, ranking ninth on Hitwise's list of most-visited retail sites on Christmas Day. The week before Christmas, Amazon.com was the most-visited Web site in the retail index, drawing 12% of U.S. online retail traffic. Wal-Mart's Web site ranked second with 8%. Shopping.com, Dell.com, and Macys.com saw the largest increases in Web site traffic last week compared with the week before, with jumps of 34%, 18%, and 18%, respectively.

Overall, U.S. retail traffic rose 16% last week compared with the week ending Dec. 23, 2006.

Although retailers expected a surge of online shopping on the Tuesday and Wednesday before Christmas, Hitwise found that traffic to retail Web sites dropped during the week ending Dec. 22, compared with the previous week.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Becoming a Self-Taught Cybersecurity Pro
Jessica Davis, Senior Editor, Enterprise Apps,  6/9/2021
News
Ancestry's DevOps Strategy to Control Its CI/CD Pipeline
Joao-Pierre S. Ruth, Senior Writer,  6/4/2021
Slideshows
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll