Zune Sales No Sellout - InformationWeek
IoT
IoT
Hardware & Infrastructure
News
11/14/2006
04:11 PM
50%
50%
RELATED EVENTS
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

Zune Sales No Sellout

Microsoft's portable music player moved up to as high as No. 6 on Amazon.com's top seller list for electronics, behind the iPod and iPod Nano.

Microsoft's Zune sparked some interest among online consumers in its debut Tuesday, but the portable music player fell far short of sparking a buying frenzy.

Zune, which is going head-to-head against Apple Computer's market leading iPod, moved up to as high as No. 6 on Amazon.com's top seller list for electronics, behind the iPod and iPod Nano, a smaller version of the digital player. The iPod was consistently No. 2.

The number of online searches for Zune showed some consumer interest during its first day of sales. But again, it fell short of the iPod.

"The iPod is head and shoulders above, when it comes to the volume of searches," said Matt Tatham, a spokesman for Web metrics firm Hitwise.

The IPod accounted for 0.018% of all U.S. searches, while Zune represented 0.0034%. Tatham, however, said search was not directly connected to sales. "It's an indicator, but I wouldn't say there's a direct correlation," he said. "Search terms are just an indicator of what people are interested in."

Analysts did not expect Zune to cause a buyer stampede similar to Sony's launch last weekend of its PlayStation 3 video console in Japan. The video game sell-out launch has been followed by prices on Internet auctions that ranged up to four times the retail price.

Zune, on the other hand, is expected to take market share gradually, first from device makers other than Apple.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll