ClearStory Puts Big Data Into Business Users' Hands

There seems to be an unwieldy number of technological approaches to getting at big data, but one of the big struggles today is getting that data into the hands of business users. ClearStory Data attempts to solve that problem by analyzing internal and external data in a scalable way, while also providing a simple, usable window into that data without lots of querying complexity.

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As ClearStory CEO and founder Sharmila Mulligan pointed out on a recent episode of InformationWeek's Valley View (a live, monthly Web TV program), there are 7,000 open data APIs, from sources like Netflix and Facebook, and other premium data sets. ClearStory, she said, is driving toward a converged analysis.

It's difficult to get a complex idea across in two minutes, but that's what we asked Mulligan to do as part of her elevator pitch. You can watch that, as well as get the reaction of our judges, in the video above.