Technology startups could be in for a bumpy ride as the financial crisis hits them from both sides. Venture funding could get -- almost certainly will get -- harder to come by, just as IT departments tighten spending. Here's how some startups will find their way through the mess.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.