Lou Bertin isn't too keen on Microsoft's Software Assurance. In his view, Microsoft has told its corporate customers that they'd better buy software upgrades now (economic conditions be damned), or face being shut out of the program. And, by the way, get ready to pony up in the future.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.