Facebook Ad Prices Increase, Frequency Drops
Newest First  |  Oldest First  |  Threaded View
Kristin Burnham
Kristin Burnham,
User Rank: Author
6/24/2014 | 3:46:21 PM
Re: tough timing
^That's it, Lorna. A push to deliver more relevant ads (and content) to users. More targeted advertising means they can rationalize an increase in advertising cost.
Lorna Garey
Lorna Garey,
User Rank: Author
6/23/2014 | 5:16:29 PM
Re: tough timing
Maybe they figure, raise prices by throttling supply and see if users respond to fewer, and presumably more targeted and higher-quality, ads. Worst case, they backtrack.
User Rank: Author
6/23/2014 | 3:23:33 PM
tough timing
This is not great timing for Facebook, given Gallup poll that found social ads face an uphill battle with consumers. See the related WSJ story:

Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of October 9, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll