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4 Steps To Build A Better Mobile Business
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Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
7/7/2014 | 10:14:46 AM
A good IDEA
Is your business using Forrester's IDEA cycle to build a mobile app and experience? Where are you in the process and which part has been the most challenging? As a consumer I've found that the best mobile apps -- from Starbuck's app to a banking app -- factor in human behavior, simple design, connection with back-end systems, and data analytics in equal measures.


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