Comments
DARPA Challenge Doesn't Go Viral On Twitter
Newest First  |  Oldest First  |  Threaded View
Andrew Hornback
50%
50%
Andrew Hornback,
User Rank: Apprentice
3/20/2012 | 1:20:08 AM
re: DARPA Challenge Doesn't Go Viral On Twitter
Okay, I think I see something here...

"The idea behind the challenge was to get people to respond quickly to simulate how citizens might mobilize for aid and relief during a time of crisis, according to the challenge's website."

First thing that comes to mind is that with the way that the population has been trained to seek aid during times of crisis, clicking on a QR may not be the top priority. By trying to use QRs in this manner, one would have to make certain assumptions (i.e. that the infrastructure supporting the use and reporting of those QRs back to a staging location is still operating). If the power goes out, the first thing that I'm going to do is try to save as much battery power on my mobile communications devices as possible - updating or checking my Twitter feed from my mobile device in the middle of a hurricane, tornado, earthquake, etc. is not my primary concern.

Second thing that comes to mind - shouldn't FEMA be running this sort of testing? After all, isn't FEMA the Federal Agency that would be tasked with responding during a crisis?

Thirdly, I would have to agree with Deb in that the Red Cross is generally the primary aid responder in time of a crisis - people know and associate the Red Cross with being there in times of disaster, so that's who they would most likely contact.

Maybe this would be effective, if we had a bulletproof infrastructure that would support it...

Andrew Hornback
InformationWeek Contributor
lacertosus
50%
50%
lacertosus,
User Rank: Apprentice
3/19/2012 | 10:36:40 PM
re: DARPA Challenge Doesn't Go Viral On Twitter
Perhaps. It sounds very logical but to my understanding, DARPA works on super black projects and secrecy is their game. Not sure why they want to grab the public's attention!
Deb Donston-Miller
50%
50%
Deb Donston-Miller,
User Rank: Apprentice
3/19/2012 | 10:32:14 PM
re: DARPA Challenge Doesn't Go Viral On Twitter
Maybe they were fishing for followers/fans?

Deb Donston-Miller
Contributing Editor, The BrainYard
Deb Donston-Miller
50%
50%
Deb Donston-Miller,
User Rank: Apprentice
3/19/2012 | 10:30:42 PM
re: DARPA Challenge Doesn't Go Viral On Twitter
I wonder if the experiment really exposed more about DARPA's social media presence and less about the public's responsiveness on social media. I just looked and DARPA has about 27,000 followers (with only about 450 Tweets), while the American Red Cross, for example, has about 660,000 followers.

Deb Donston-Miller
Contributing Editor, The BrainYard
testaudrey
50%
50%
testaudrey,
User Rank: Apprentice
3/19/2012 | 7:51:08 PM
re: DARPA Challenge Doesn't Go Viral On Twitter
testing login via comment login
lacertosus
50%
50%
lacertosus,
User Rank: Apprentice
3/19/2012 | 7:31:05 PM
re: DARPA Challenge Doesn't Go Viral On Twitter
Is this really an attempt to gauge how the public is able to effectively and efficiently mobilize during a revolt?! Not sure but the experiment sounds fishy to me


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 27, 2014
Who wins in cloud price wars? Short answer: not IT. Enterprises don't want bare-bones IaaS. Providers must focus on support, not undercutting rivals.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Howard Marks talks about steps to take in choosing the right cloud storage solutions for your IT problems
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.