Comments
'VirtualBagel' Leaves Bad Taste For Social Ads
Newest First  |  Oldest First  |  Threaded View
Deb Donston-Miller
50%
50%
Deb Donston-Miller,
User Rank: Apprentice
7/16/2012 | 8:05:22 PM
re: 'VirtualBagel' Leaves Bad Taste For Social Ads
Thanks for your response, Paul. What you said about being careful about Likes is, to me, very interesting. I wonder if people are at a saturation point for Likes, and/or if they have moved on to other platforms because Facebook has gotten too "commercialized."

Deb Donston-Miller
Contributing Editor, The BrainYard
PJS880
50%
50%
PJS880,
User Rank: Apprentice
7/13/2012 | 7:39:09 PM
re: 'VirtualBagel' Leaves Bad Taste For Social Ads
I am usually picky when selecting companies that I like on Facebook, simply because I do not want to start getting spam from said companies. This is actually the reason why I do not like a lot of companies on Facebook. I usually just end up liking the companies that I like and that I would not mind getting spammed from because I enjoy their products that much.
Now if you were referring to likes as far as pictures and other stories go, I am usually quite open and my like range drastically. I usually hit the like button without much thought. I would have to say that too many people on Facebook do just like things to like, and it means nothing more than that.
I do believe that companies can benefit greatly if they is social media correctly and selectively. Take for example Chobani Yogurt company, this is a video that clearly shows how to use social media to catapult and rebrand their business.

http://www.youtube.com/watch?v...

Paul Sprague
InformationWeek Contributor


IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and community news at InformationWeek.com.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.