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Will Fewer Phones Work For Motorola?
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Andrew Hornback
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Andrew Hornback,
User Rank: Apprentice
8/16/2012 | 12:51:36 AM
re: Will Fewer Phones Work For Motorola?
The fewer phones strategy may work for Motorola. The ability to concentrate on getting very good devices to market, fewer overall parts to keep track of in their supply chain, and to some degree, a feeling of exclusivity for when they really get a good device to market could really boost them.

For GM (hah - Google Motorola) to produce the next iPhone, they would need to cultivate a population of followers that seek out their devices when they need a new one.

One area where GM could really beat Samsung is keeping their existing base of phones updated (or updateable). Samsung's lack of providing timely upgrades for their installed base could be something that GM really exploits.

Andrew Hornback
InformationWeek Contributor


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