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Will CMOs Outspend CIOs? Wrong Question
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Melpo
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Melpo,
User Rank: Apprentice
1/26/2013 | 1:15:10 PM
re: Will CMOs Outspend CIOs? Wrong Question
I am already doing that part. However, no proper title (and remuneration) yet. Still waiting. :-)
StephanieM
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StephanieM,
User Rank: Apprentice
11/14/2012 | 12:29:24 PM
re: Will CMOs Outspend CIOs? Wrong Question
While itG«÷s probably right that CMOs are driving the IT spend right now, CIOs better step up to the plate and use their leadership and consensus build skills (strengthen them if needed). Pbarry57001 is right that enterprise mobility is a complete game changer. Mobility is changing the enterprise from every angle and it is CIOs opportunity to lead the enterprise transformation to what we call the New Age Enterprise. All departments will benefit but this needs to be led centrally. CIOs need to create mobile policies, choose app development tools, MDM, security, etc. If their organizations donG«÷t change, they are going to be left behind and become irrelevant.
pbarry57001
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pbarry57001,
User Rank: Apprentice
10/24/2012 | 2:03:08 AM
re: Will CMOs Outspend CIOs? Wrong Question
This makes a lot of sense to me but I would go further. We don't just need mobile Apps, the mobile device is at the center of the process from exploring thru buying and using. It connects the online and offline worlds throughout the process. It is no longer a funnel and it isn't about marketing to anybody, the focus is the user experience controlled by the mobile device. Analytics and marketing automation play a large role but I really think mobile is at the center.
@AMULETAnalytics
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@AMULETAnalytics,
User Rank: Apprentice
10/23/2012 | 11:14:49 PM
re: Will CMOs Outspend CIOs? Wrong Question
Gartner analyst McLellan is right on target with the notion regarding the rise of the CMO vis-+Š-vis IT spending. From my perspective as a Data Science consultant, it is much more likely that the marketing department will engage my services rather than the CIO. It is easier for marketing to best understand the relevance for maximizing the value of corporate data assets and explore ways for machine learning technology to play a leading role. My experience has been that the CIO is more likely to take the "not invented here" approach and engage in analysis/paralysis mentality which more often than not means nothing gets done.
Talent Analytics
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Talent Analytics,
User Rank: Apprentice
10/23/2012 | 8:36:18 PM
re: Will CMOs Outspend CIOs? Wrong Question
Perfectly said (coming from the marketing side of the house).
Mike Kennedy
Dir of Marketing
Talent Analytics, Corp.


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