Oracle Buys Eloqua: Watch Out Salesforce? - InformationWeek
IoT
IoT
Comments
Oracle Buys Eloqua: Watch Out Salesforce?
Newest First  |  Oldest First  |  Threaded View
Tim Pacileo
50%
50%
Tim Pacileo,
User Rank: Apprentice
12/21/2012 | 2:55:02 PM
re: Oracle Buys Eloqua: Watch Out Salesforce?
This is a brilliant strategic move for Oracle. Salesforce has been the CRM companion of choice for Eloqua for years and now that Oracle has taken ownership this will change. According to Gartner, Marketo is the closet competitor to Eloqua for this type of marketing automation application with many other solutions primarily considered niche players . Oracle has not only improved its online marketing solution, but also significantly impacted Saleforce and its marketing automation options.

Tim Pacileo
Execuitve and Boardroom Adviser
www.XtremeAdvisors.com


How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll