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Facebook Card May Be Social Network's Killer App
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mike
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mike,
User Rank: Apprentice
2/17/2013 | 3:40:32 PM
re: Facebook Card May Be Social Network's Killer App
I think it will be partly dependent on the variety of stores they can sign up. Also, if they can offer favorable fees compared to say, visa or amex, it might work. A really interesting concept might be to enable smaller local chains to join and advertise sales for cardholders. That would take advantage of the program and FB's extreme localization capability.
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
2/4/2013 | 8:20:48 PM
re: Facebook Card May Be Social Network's Killer App
It seems like that would make things easier. It reminds me of cards you can get at certain malls that are good for any participating store in the mall.

Deb Donston-Miller
Contributing Editor, The BrainYard
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
2/4/2013 | 8:19:24 PM
re: Facebook Card May Be Social Network's Killer App
I guess even 1% of a billion isn't bad :)

Deb Donston-Miller
Contributing Editor, The BrainYard
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
2/4/2013 | 8:18:39 PM
re: Facebook Card May Be Social Network's Killer App
Thank you for your comment. I agree that that is the big "but." The idea makes sense in theory, but I agree with you that there is a lot of mistrust in Facebook's ability to manage privacy and security.

Deb Donston-Miller
Contributing Editor, The BrainYard
SausageMaster
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SausageMaster,
User Rank: Apprentice
2/4/2013 | 4:03:23 PM
re: Facebook Card May Be Social Network's Killer App
It would be better if the card was a regular gift card balance that could be used anywhere. The costs would be higher but simpler for the recipients and have a more universal appeal.
PJS880
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PJS880,
User Rank: Apprentice
2/3/2013 | 7:04:47 PM
re: Facebook Card May Be Social Network's Killer App
I believe that this is another smart move by Facebook to keep up on the top of the tech world. They have a viable business idea and it will work, even it doesnG«÷t. What I mean by that is that Facebook has such a large user database that the law of averages will kick in and the result will be success even if the product isnG«÷t that great. It is hard to judge the popularity of an item when the amount of people in the poll infinite. I do however think that this will be a success based upon the cards functionality.

Paul Sprague
InformationWeek Contributor
HoldenM410
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HoldenM410,
User Rank: Strategist
2/2/2013 | 8:06:16 PM
re: Facebook Card May Be Social Network's Killer App
Who in their right mind would give facebook their credit card number to purchase these cards? Zuckerburg must be banking on a sucker being born every minute.


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