Comments
Google's Next Android Called 'KitKat'
Newest First  |  Oldest First  |  Threaded View
Cara Latham
50%
50%
Cara Latham,
User Rank: Apprentice
9/4/2013 | 9:38:27 PM
re: Google's Next Android Called 'KitKat'
I actually think this a creative name for the campaign -- one that benefits both companies. As I clicked the story to open it, I wondered how Google got around the trademark issue. But partnering with Nestle seems to be a win-win in marketing for both.
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
9/4/2013 | 9:06:53 PM
re: Google's Next Android Called 'KitKat'
Research isn't the issue since Google hasn't said anything authoritative on the subject. But the company has been using an alphabetical naming convention. That ends if it elects to call Android 5.0 "Key Lime Pie." "K" has been used now. Unless Google breaks with its dessert-themed naming convention, the next Android, whether 4.5 or 5.0, will be given an "L" name. Android Lollipop, anyone?
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
9/4/2013 | 2:52:21 PM
re: Google's Next Android Called 'KitKat'
BBC reports http://bbc.in/15AUoLX that Nestl+ is behind the naming and is even putting the Android bot on candy wrappers. They're calling it a marketing coup!
GiffordB149
50%
50%
GiffordB149,
User Rank: Apprentice
9/4/2013 | 12:00:37 AM
re: Google's Next Android Called 'KitKat'
Key Lime Pie was meant to be for Android 5.0... Android 4.4 will just be another incremental update, a major update has almost always come with a new version number. So Key Lime Pie may still be used.
This guy might want to do a bit of research before jumping to conclusions!
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
9/3/2013 | 10:35:55 PM
re: Google's Next Android Called 'KitKat'
Presumably, Google is working with Nestl+ outside the U.S. The heavy-handed branding is a bit irksome, but there's also something endearing about the Wonka-like aspect of the promotion. If the tickets were golden, I'd be completely sold on the idea.
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
9/3/2013 | 9:51:51 PM
re: Google's Next Android Called 'KitKat'
Wouldn't Nestl+ have something to say about the use of its brand name? Next thing you know we'll have a Scotch Tape or BandAid operating system. Or, if you're trying to appeal to developers, how about a PBR? I liked the less brandish names like Ice Cream Sandwich and Jelly Bean. But how about something less calorific while we're at it?


IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and trends on InformationWeek.com
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.