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Social Business Adoption: Focus On People
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David F. Carr
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David F. Carr,
User Rank: Author
10/11/2013 | 2:24:44 PM
re: Social Business Adoption: Focus On People
I always think advocates for social collaboration tools should be careful about claiming success stories for the tools -- better to credit the success to the people using the tools. The same tool can succeed or fail in different organizations depending on how effectively it's used, which as Kristen points out is a people issue.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
10/9/2013 | 1:57:36 PM
re: Social Business Adoption: Focus On People
All three points are important but number 2 is essential. There's too much "provide and pray" with little sense of how employees are actually interacting and what their real social networking needs are. People are maxed out on social media in their personal lives -- if a social tool at work doesn't help them be more productive, they won't stick with it.
OtherJimDonahue
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OtherJimDonahue,
User Rank: Apprentice
10/7/2013 | 9:08:24 PM
re: Social Business Adoption: Focus On People
Employees need a compelling reason to use social tools. If that can't be communicated, clearly and often, forget it.
WKash
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WKash,
User Rank: Author
10/7/2013 | 8:20:56 PM
re: Social Business Adoption: Focus On People
For those looking for practical applications of some of these points, you might be interested in DigiGov University, a training site dedicated to improving how federal agencies interact with the public via social media. Here's a link: http://www.howto.gov/social-me...
David F. Carr
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David F. Carr,
User Rank: Author
10/7/2013 | 4:51:56 PM
re: Social Business Adoption: Focus On People
A social collaboration environment can also be a great tool for understanding the working relationships between your people ... except that's only true once you get them regularly and actively using it. The challenge is to kick start things when the volume of conversation and collaboration isn't what you would like it to be.


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