Dell Workstations Go Hollywood
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User Rank: Ninja
11/28/2013 | 12:16:24 AM
Re: Nice Ad
"Is this journalism or an adverstisement?"


Interesting question. As I read it, I had some of the same shivers about this sounding a little too much like a Dell press release re-packaged, rather than 'news' as such. I do think an effort was made towards the end to balance things out a little, and the follow-up comment points in the right direction. It's so easy to focus on a 'story' involving a single vendor, but perhaps what this highlights is that showing the wider picture beyond mentioning the Mac Pro is probably important.

I read a number of photography magazines. One in particular has a "new products" section that is clearly just a bunch of puff based on manufacturer press releases, and the magazine staff have not ever touched the product, yet they still "recommend" them. Seems odd to me, given that there's no disclosure given to explain how they came about this information (I'm fine with puff pieces so long as they are not disguised as news or analysis and are disclosed appropriately).

Ah well. We live and learn, right?
Michael Endler
Michael Endler,
User Rank: Author
11/20/2013 | 1:33:10 PM
Re: Nice Ad
The story discusses that Dell faces an uphill battle in many ways, and also notes that from a hardware (as opposed to service) perspective, Dell didn't do anything particularly magical for the animation studio. The intention was to keep the tone light-- but fair enough, here's some additional context that would have made the article richer...

Dell, HP and other PC-makers like to point to their services/ ISV programs/ etc. when they try to differentiate their respective PC products. In the last three months, for example, I've heard reps from both Dell and HP vigorously argue that their service packages make their computers much more enterprise-worthy than those from Apple and Lenovo. I've talked to customers (such as the one in this article) who agree that these services are valuable, but I've also been told by several analysts (most recently David Johnson at Forrester) that these services don't sway that many companies' decisions. If a design studio has its heart set on a fleet of new Mac Pros, or if they have a longstanding relationship with HP, an ISV program doesn't always mean much.


User Rank: Apprentice
11/20/2013 | 12:55:03 PM
Nice Ad
Is this journalism or an adverstisement?

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