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Big Data: Big Threat Or Big Lie?
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Michael Fitzgerald
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Michael Fitzgerald,
User Rank: Moderator
11/27/2013 | 9:05:15 AM
Re: Re : Big Data: Big Threat Or Big Lie?
What if companies treated data like it was snapchat? Disappears after a few seconds. They have it for long enough to do the analysis, but not for long enough to make them interesting to hackers, or to build profiles on customers. But if they let the customers keep the data in their own repository, or through an app like Personal.com, the company would again get short term access to the data when the customer visited next.  How much would companies really lose, compared to what they do now? 
SachinEE
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SachinEE,
User Rank: Ninja
11/27/2013 | 1:13:19 AM
Re : Big Data: Big Threat Or Big Lie?
@ aditshar, that is what enterprises and corporations are yet to understand that piles of data is of no use as long as you have some authenticated, automated and thorough mechanism to deal with it. Then again, for dealing with tons of data you have to be clear about your objectives what you actually want to do with this data.
SachinEE
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SachinEE,
User Rank: Ninja
11/27/2013 | 1:13:17 AM
Re : Big Data: Big Threat Or Big Lie?
@ Thomas Claburn, you have hit the nail on the head by talking about the context. It is aspect that nobody has yet addressed. All the concerns or questions about Big Data arise just because it has no clear context. What's worse is that nobody who can have impact seems to be taking up this context question in near future. Social and legal issues are as pertinent as commercial issues regarding Big Data.
J_Brandt
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J_Brandt,
User Rank: Ninja
11/25/2013 | 4:30:14 PM
Re: Don't make it a big lie
BigData is only the path to the holy grail.  The grail itself is understanding and using it.
aditshar
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aditshar,
User Rank: Apprentice
11/25/2013 | 2:24:41 AM
Re: Don't make it a big lie
problem with the data is failing to turn it into something which is both legible and practical for analysis, which is often the biggest challenge for companies.
shamika
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shamika,
User Rank: Ninja
11/24/2013 | 12:14:07 AM
Re: Don't make it a big lie
@aditshar you correct. Large amount of data cannot be handled manually. However the "Big Data" concept has to be clearly understood before the transformation. 
aditshar
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aditshar,
User Rank: Apprentice
11/22/2013 | 3:52:46 AM
Re: Don't make it a big lie
Big data as a model need to get more matured before it finally hits your enterprise, dealing with tonnes of data cannot be done manually there has to be some strong automated algorithms to replace and support human decision-making.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
11/21/2013 | 6:31:33 PM
Re: Don't make it a big lie
Just the term "big data" channels the discussion toward commercial issues. When qualified, as in "big private data" or "big data about everything you did last year," the parameters of the discussion expand to include social and legal issues. We should strive to include those because "big data" should have context.
RobPreston
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RobPreston,
User Rank: Author
11/21/2013 | 3:33:42 PM
Re: Don't make it a big lie
A bit of a threat. Some proponents will lie. Nonetheless, a big opportunity. As with any technology movement of this magnitude, caveat emptor. 
Michael Fitzgerald
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Michael Fitzgerald,
User Rank: Moderator
11/21/2013 | 2:59:17 PM
Re: Don't make it a big lie
True, nobody will get excited about variable data. But it might be more useful than Big Data. A challenge is whether vendor hype will diverge from the hard reality of analytics in a way that causes companies to avoid the technology. 
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