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4 Ways Salesforce.com Likes Facebook
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D. Henschen
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D. Henschen,
User Rank: Author
2/7/2014 | 10:11:12 AM
Ellison gives Salesforce.com Credit
In a keynote speech on HCM on Thursday, Oracle CEO Larry Ellison credited Salesforce.com as "the only other cloud applications provider that is a big enthusiast about integrating social networks with applications -- they have this thing called Chatter." Ellison was, of course, saying that Oracle is the other vendor that has embraced this approach, but plenty of cloud vendors have social-style interfaces embedded in their applications. The question is, to what degree is that functionality really entertwined with the user idendities, user profiles and an active active collaboration such that it's a living, breathing enviornment that people are actually using?


I know people who are non-salesperson employees at companies that use Salesforce Chatter, and they comment that it's mostly used by salespeople for, well, idle chatter and occassionally meaningful exchanges.
Brian.Dean
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Brian.Dean,
User Rank: Ninja
2/8/2014 | 3:08:43 AM
Re: Ellison gives Salesforce.com Credit
Chatter is a wonderful addition to any firm, it can increase productivity. Even small talk has the potential to turn into something that delivers value, for instance, if one employee is just mentioning how great the level of fuel economy is of their new hybrid car to another employee who happens to be in accounts and knows that fuel expenditure is a major cost to the company, it could prompt him/her to carry out an hypothetical appraisal.

I think collaborative tools have a greater chance to become a living and growing tool if like Google's and Microsoft's CEOs mentioned: customer and enterprise tools should not be considered separate. 
Lorna Garey
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Lorna Garey,
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2/7/2014 | 12:32:18 PM
Closed gardens
What SAP. Oracle, etc. seem to be missing about the Facebook model is that it's not a closed garden in that I can communicate freely with all sorts of people outside my company. The only "enterprise" tool that offers that now is email, which is why we still all panic if mail goes down.

Talk to me when I can chatter with people other than coworkers.
D. Henschen
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D. Henschen,
User Rank: Author
2/7/2014 | 1:03:36 PM
Re: You can Chatter outside your company
Salesforce does offer ways to extend your Chattersphere outside your company, so, for example, you can collaborate with customers and suppliers. Companies have to verify that external email addresses can join specific groups.
Lorna Garey
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Lorna Garey,
User Rank: Author
2/7/2014 | 1:33:26 PM
Re: You can Chatter outside your company
In theory, but I'll bet most companies require anyone requesting access for a supplier to first sign over rights to their first-born child and then take a polygraph while strapped into an interrogation setup straight from Homeland.
Ariella
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Ariella,
User Rank: Ninja
2/7/2014 | 2:55:28 PM
Re: You can Chatter outside your company
@D.Henschen Are the specific groups a means of control for limited access? Or once you're in, you'd be able to navigate around to anything?
D. Henschen
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D. Henschen,
User Rank: Author
2/7/2014 | 3:06:00 PM
Re: You can Chatter outside your company
As I understand it, you would have to be invited to join a group, and it's up to the group owner to grant access -- much as an internal user can't just check out chats within groups they're not  a part of.
Ariella
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Ariella,
User Rank: Ninja
2/7/2014 | 4:25:43 PM
Re: You can Chatter outside your company
Thanks @D. Henschen.
Brian.Dean
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Brian.Dean,
User Rank: Ninja
2/8/2014 | 3:20:20 AM
Re: You can Chatter outside your company
I think it would be more like Linked-in vs. Facebook, in the former it is mostly the user's responsibility to find groups of interest that are active and on point, in the later the administration has a bit more responsibility to keep the grouping on track -- creating a trade-off between quality content and mass viewership.


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