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Facebook's Next Decade: 3 Key Challenges
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Kristin Burnham
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Kristin Burnham,
User Rank: Author
2/7/2014 | 12:21:16 PM
Your thoughts?
Facebook's first 10 years were a huge success. Do you think the social network has what it takes to last another 10 years? What do you think needs to change?
Laurianne
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Laurianne,
User Rank: Author
2/7/2014 | 12:34:20 PM
Facebook apps
1. Facebook has high hopes for its app economy -- but more users are just saying no to any new FB apps/games. Who needs more privacy riddles to unravel?

2. Don't try to be a curator of everything to everyone. Users have shown that more does not equal better in the Facebook feed.

 

 
IMjustinkern
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IMjustinkern,
User Rank: Strategist
2/7/2014 | 3:45:58 PM
Facebook's three big challenges
Good piece ... I think the Graph search function has a lot of potential, especially going forward with more and more data. But I have a hard time seeing a future for any social network once the cool factor has worn off (outside of LinkedIn, which was never cool, and isn't really supposed to be). Google+ has some potential in the way it segments audiences in this way, but I'm inclined to think for the near future, that the younger/hip crowd will opt for other avenues to share with peers outside of Facebook, where they're "friends" with their mothers. And after a while, there will either be cannibalization of Facebook's own audience, or everyone will just have 10 social profiles.
danielcawrey
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danielcawrey,
User Rank: Ninja
2/7/2014 | 4:42:42 PM
Re: Your thoughts?
I am not comfortable sharing things everyday on Facebook. I do from time to time because I need to. 

I like Twitter better for sharing the things that are going I am interested in. 

Twitter is a different dynamic than Facebook. I don't use Twitter as much as a communications tool, just as a way to broadcast content. I think that Twitter in the long run have more potential than Facebook. 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
2/7/2014 | 4:49:07 PM
Re: Facebook's three big challenges
I can't even imagine curating 10+ social networking profiles... Then again, teens will likely be ten times better at multitasking after growing up with this technology. :)
petey
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petey,
User Rank: Strategist
2/9/2014 | 5:50:47 PM
Facebook future
The issue with Facebook is that they do not make anything. In essence they are a marketing company which has had mixed results. Marketing companies have a short shelf life. The closest thing I can think of is nike but they actually make something. Can anyone tell me what will happen to Facebook marketing future when Microsoft and Apple begin to embed advertising into their operating systems?
Drew Conry-Murray
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Drew Conry-Murray,
User Rank: Ninja
2/10/2014 | 10:24:15 AM
Re: Your thoughts?
I think Facebook should go private. The company could have a nice, modestly profitable run for a long time with only a modest amount of selling out its users. But as long as it stays public, Wall Street is going to demand growth that isn't going to happen, which is going to generate lots of bad feelings from investors. In turn, Facebook will come up with more and more invasive and creepys ways of selling out users as it tries to appease the Street, which in turn will drive more users away.
Ariella
IW Pick
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Ariella,
User Rank: Ninja
2/10/2014 | 10:24:51 AM
Re: Facebook future
@petey I don't think a company has to actually make something to be successful. They can provide a service, and FB does that in terms of providing a platform for interaction that yields quite a lot of data for marketers.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
2/10/2014 | 11:42:35 AM
FB will have to change
Facebook has found itself with two audiences (older vs. gen y/millennials) who have conflicting desires and demands. If you're young and suddenly grandma and Uncle Phil are using the same social platform as you, you gotta get out, or at least post less and fill in the gaps with snapchat, instagram etc. Facebook will always keep it's core business (social networking) but will have to expand into new products to survive just as Microsoft, Amazon, Google and Apple have done. The road will get harder for FB in the next 10 years but it has the smarts to adapt and thrive.
Somedude8
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Somedude8,
User Rank: Ninja
2/10/2014 | 12:55:58 PM
Facebook in 10 years? Who?
I doubt that Facebook will be doing all the much 10 years from now. They will exist, probably much like MySpace technically exists now, but maybe with a few more users than that.
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