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Why Big Data In The Enterprise Is Mostly Lip Service
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Paul Ross
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Paul Ross,
User Rank: Apprentice
2/18/2014 | 4:40:19 PM
Big Data Analytics Projects Are Delivering Value
There is no doubt that a lot has been written and talked about in relation to Big Data that does not reflect the reality in many organizations. The lack of skills to both manage new types of data, and to take advantage of that data in meaningful ways is a big blocker to success - this skill gap also includes the ability to make decisions about where to invest in Big Data. However, my experience regarding Big Data analytics at Alteryx with customers like Rentrak is that judicious use of technology that is more accessible than just coding or scripting will enable more people to get real value from these new sources of data. The second problem I see is using Big Data as an all encompassing term, when really its about organizations looking at the data they have in a new way and seeing if there is actually value to be had.
BellaLeirTingle
IW Pick
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BellaLeirTingle,
User Rank: Apprentice
2/18/2014 | 10:38:19 AM
Re: All in
So true! They forget that the data acquired needs to be used in multiple departments, therefore to get the most out of a project like this, it needs to be collaborated upon across those departments. Not just placed in the lap of IT. BUT, how to correct this issue......well...... 
_philsimon
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_philsimon,
User Rank: Apprentice
2/18/2014 | 9:58:18 AM
Re: All in
Well, they can start by reading Too Big to Ignore. Kidding aside, look at Amazon, Apple, Facebook, Netflix, and Google. Those companies to the best of my knowledge put arbitrary numbers on ROI and they certainly fall victim to the project mentality.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
2/18/2014 | 9:55:20 AM
All in
"To fully unleash the power of big data throughout the organization, though, one needs the commitment of everyone."

I think a lot of companies see the only way to get everybody on board with a big data mindset is to make it an IT project with an ROI number on it. Phil, how can companies overcome this potential conflict?


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