The New BlackBerry Store - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

04:54 PM

The New BlackBerry Store

The first BlackBerry store had its grand opening in Farmington Hills, Mich.

The New BlackBerry Store.

It's not exactly a sleek Apple boutique on Manhattan's Lower West Side -- in fact, it looks like a rather cheerless box in a bleak Upper Midwest suburb -- but the first "authorized" BlackBerry store (does that mean there are "bootleg" BlackBerry stores?) had its grand opening this week in Farmington Hills, Mich.

Featuring "the most comprehensive offering of BlackBerry products and services," the new retail outlet is operated by Wireless Giant, a chain founded in 1996. The store is multicarrier, which means you can purchase BlackBerrys and data plans supported by any of the Big 4 U.S. wireless carriers: AT&T, Sprint Nextel, T-Mobile, or Verizon Wireless.

The new BlackBerry outlet follows a trend of device-makers opening their own stores: the Apple stores have become magnets for Mac-heads and lovers of iPhones and iPods, while Nokia has gradually been rolling out its own retail locations, with flagship stores in Chicago, New York, and Shanghai.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Flash Poll