Tammy Erickson, President of nGenera Innovation Network proclaimed that 2009 will be remembered as the year of "A-ha!". Her presentation was very much in the spirit of Alvin Toffler''s Future Shock. Erickson pointed out some problems impacting upon the adoption of enterprise 2.0 and the changes needed to mitigate those problems. She believes that the train is leaving the station for enterprise 2.0 but that the fundamentals need to be addressed.
Old approaches have been mastered
Technology enables a very different level of performance
Competition will shift the playing field
Erickson believes that Enterprise 2.0 is as game changing as the telex was in days gone by. The twentieth century icons where those who had the ability to master scale and cost. The steel mills, the auto makers. Today''s organizations are simply not optimized for the future. Reason #1 - they''re optimized with;
Division of responsibility
Strict accountability - providing excellent control
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.