Business & Finance
News
6/28/2005
03:00 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
Repost This

Apple Revs iTunes With Support For Podcasting

Apple says its new Podcast Directory in iTunes lists some 3,000 free audio programs, including ABC News, BBC, Disney, ESPN, Newsweek, and NPR member stations such as KCRW in Los Angeles and WGBH in Boston.

Apple Computer on Tuesday released iTunes 4.9, the latest iteration of its popular free music software, with support for podcasting.

Podcasting is a way to publish audio files online using the Really Simple Syndication protocol. The new version of iTunes aggregates these published podcasts so that users can easily discover, subscribe to, manage, and listen to them.

"Apple is taking Podcasting mainstream by building it right into iTunes," CEO Steve Jobs said in a statement. "Podcasting is the next generation of radio, and users can now subscribe to over 3,000 free Podcasts and have each new episode automatically delivered over the Internet to their computer and iPod."

In April, the nonprofit Pew Internet & American Life Project issued a report indicating that more than 6 million American adults--almost a third of the estimated 22 million who own MP3 players--have listened to podcasts. Much to Apple's delight, many of those MP3 players happen to be iPods. As of March, Apple had sold 15 million iPods worldwide.

Apple says its Podcast Directory in iTunes lists some 3,000 free audio programs, including ABC News, BBC, Disney, ESPN, Newsweek, and NPR member stations such as KCRW in Los Angeles and WGBH in Boston.

That may not be enough. Between January and May, there's been a 25-fold increase in the number of podcasts available online, says Suranga Chandratillake, co-founder and chief technology officer of search software company Blinkx.

Tim Bajarin, president of technology consulting firm Creative Strategies, says that making iTunes podcast-aware will benefit Apple because the company will have more content to interest users and because the ability to easily access podcasts will convince more people of the merits of the iPod platform. "From a consumer standpoint," he says, "this really demystifies finding and accessing podcasts."

Comment  | 
Print  | 
More Insights
The Agile Archive
The Agile Archive
When it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Video
Slideshows
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.