From taking mobile to the next level to preparing for a hybrid cloud world, we offer a dozen suggestions for moving toward progressive IT.
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No need to review the numbers--your customers are on Facebook, Twitter, and other social platforms. And what those customers are saying about your brand and products in the social sphere is much more important than what they might tell you in old-fashioned focus groups and customer surveys. That's why interest in various social analysis applications is growing and has given rise to a spate of new vendors and products.
As a first step to becoming a social enterprise, companies build out Facebook and Twitter presences and start counting fans, friends, and "likes." As a second step, they start monitoring the brand- and product-relevant mainstream buzz and what customers, influencers, and even employees are saying using social monitoring, sentiment analysis, and social network analysis applications.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.