Google, Microsoft Fight For Your Domain - InformationWeek
Mobile // Mobile Applications
10:30 PM
Dave Methvin
Dave Methvin
7 Key Cloud Security Trends Shaping 2017 & Beyond
Dec 15, 2016
Cloud computing is enabling business transformation as organizations accelerate time to market and ...Read More>>

Google, Microsoft Fight For Your Domain

Google has built a lot of services, plus several from acquisitions over the years. Last week, the company made most of those services available as part of Google Apps. Microsoft has an answer for that.

Google has built a lot of services, plus several from acquisitions over the years. Last week, the company made most of those services available as part of Google Apps. Microsoft has an answer for that.The key part of this announcement is that a Google Apps email with the company domain name can be registered with a service like YouTube, AdWords, or Blogger. Google Apps administrators have the ability to control which services are brought under their company's name, and which groups inside the organization have access to that service. Blogging could be made available to all employees, for example, or limited only to an official blog maintained by the company's marketing department.

Google's evolution towards a single sign-on for their universe of services is an after-the-fact affair. They created or acquired dozens of different services, many of which had their own separate registration processes where users could use an arbitrary email address. The Great Merge taking place here fixes the problem, although there can be some cumbersome transition issues on specific services like Blogger or Picasa if a user chose the same email address on an existing account.

Microsoft has had its own single sign-on, now known as Windows Live ID but previously known as Passport, for about a decade. Despite attempts early on to get other companies interested in their service, today it is used almost solely by Microsoft. The new Office 365 will make use of Windows Live ID, and will also allow login through a domain-named account.

Even though the Google and Microsoft sign-on infrastructures are now similar, their offerings are not. Microsoft has the the benefit of widespread use of Office. It's hard to imagine any large company that currently uses Office being able to go cold-turkey on Office documents and switching to Google Docs. Too much fidelity is currently lost in the translation. Google, on the other hand, has a mature offerings with Webmaster Tools, AdWords, and AdSense. Microsoft's ad network can't compare.

Since both companies have strengths in their offerings, it's very likely that most businesses will want to use services from both companies. But which will Microsoft or Google (if either) get the honor of "owning" the domain, and thus have the upper hand in getting companies to use more of its services? My guess is that a business will make that decision based on which services they perceive as most critical to their work. With that in mind, Office 365 may give Microsoft a fighting chance.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of November 6, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll