Google Solicits Planet-Saving Videos - InformationWeek
IoT
IoT
Infrastructure // PC & Servers
Commentary
3/6/2009
06:20 PM
Thomas Claburn
Thomas Claburn
Commentary
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Google Solicits Planet-Saving Videos

Google wants you to use energy to save energy. In its latest scheme to save the planet, Google is asking anyone with a video camera to make and upload a video that illustrates the benefits of energy-efficient computing.

Google wants you to use energy to save energy. In its latest scheme to save the planet, Google is asking anyone with a video camera to make and upload a video that illustrates the benefits of energy-efficient computing.Without any sense of the irony of asking people to use electrically powered video cameras and computers to produce videos about saving electric power, Google insists that "the biggest obstacle we face is not technological, it's awareness."

(I'd argue that the biggest obstacle we face is Facebook -- who knows how many kilowatt-hours have been frittered away on sheep throwing and tagging friends.)

"Pick up a camera and create a video telling the Climate Savers Computing story," the contest Web site advises. "The challenge is to develop original and creative videos that educate, entertain, and/or inform others about the importance of energy-efficient computing to the global environment."

The Climate Savers Computing Initiative was founded by Google and Intel in 2007 to promote energy-efficient IT. It aims to reduce global CO2 emissions from the operation of computers by 54 million tons per year by 2010.

The group counts dozens of other companies as members, including AMD, Dell, Microsoft, and Hewlett-Packard.

The winning video submitted to the Power Down for the Planet Video Challenge will win $5,000 cash. Other prizes will be awarded, too. The contest began on March 2 and runs through April 17.

Were I inclined to enter this contest, I'd submit a clip of an off switch being flicked. But I'll probably just wait until the winning video is posted, so I can watch it with my monitor at maximum brightness.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll