July 31, 2000
|
|
How Soon is Now?
By Rusty Weston
Fast-forward your life about five years. A scary thought, I know, especially for those of us graying at the temples, but at least one good thing may come of it: You'll be able to outsource new facets of your life to a multitude of LSPs, or life service providers. Does that mean we'll have more time to spend with our children, our work, our hobbies, or our favorite TV shows? I'll answer that in a moment.Here's the big picture: Your life is like an enterprise. And you're the chief executive (though not necessarily the one who writes the checks). To save time, save money, or tap into someone else's expertise, you may be "outsourcing" a multitude of pesky life details, from laundry, housecleaning, groceries, gardening, taxes, and educating your children to repairing your car, planning vacations, and determining your investments. Some of these chores are admittedly more tactical than strategic, but that's a key point. You may just want the execution and strategy in the hands of specialists, regardless of the taskýs importance. Even if you sometimes have nothing better to do.
If you do a cost-benefit analysis, most of the time outsourcing chores makes sense, just as it often does in your job. True, there are more than a few exceptions. And, of course, you get what you pay for. If you "outsource" a family meal to Burger King, rather than to, say, your favorite Chinese restaurant or chic Italian trattoria, you can pretty much assume the cost savings won't be offset by the benefits. (No offense to my son, who thinks Whoppers are haute cuisine.)
What's coming in five years that isn't here today?
Errands: Even today, services such as Kozmo.com and Urban Fetch are offering urbanites one-hour deliveries of books, videos, food, and beverages. Webvan, which is making its name as a grocery delivery service, proposes to also deliver dry cleaning and books to urbanites and suburbanites. This is just an appetizer. In several years, you will be able to customize local deliveries to suit your taste, rather than just order from a checklist of services. Customer-relationship management systems will undoubtedly push the personalization even deeper than it is today. Think ahead five years: Do you want your family snapshots to form the basis of a personalized digital family album? The delivery service ought to track that. Do you want all your meals pre-prepared into a balanced diet so you can shed weight or lower your cholesterol level?
Life decisions: A litany of specialists will come online to help you make life decisions on a just-in-time basis. These services include legal expertise, tax strategies, health advice, and personal shoppers who specialize in areas such as home repair and household appliances. My hope is that a negotiating service will come online to advise me on how to handle my cable provider! While examples of these can be found today, including for automobiles and home mortgages, it's likely that brand names will develop in these spaces, and the value proposition will turn from murky to compelling. This information could be provided today, but there's a technical hurdle--people like to see who is giving them advice. Broadband will enable this breakthrough, and two-way or interactive streaming video will provide the answer.
Remember the videophone that never happened? AT&T and America Online certainly are betting heavily that we'll see it within five years, this time using IP over broadband lines. Cool stuff, but it won't matter much in the long run how you receive this new class of LSP experiences. What will matter is whether it frees you up to enjoy your family or your true life passions (which one hopes aren't tied solely to your computer).
And yet many IT managers have learned firsthand just how difficult it is to manage multiple suppliers. Think about it: As more people own various "processes" in your life, the time you save simplifying your life may go into managing these services. You may end up needing an LSP to manage the other ones! Can you imagine negotiating or trying to enforce service-level agreements with life service providers?
Competition in the services industry and further venture-capital investment will drive these developments forward. And there's another catch: As early adopters, we also need to use today's available services, even if they're only 80% of the way there. These LSPs need to walk before they can run.
Rusty Weston is editor of InformationWeek Research. You can reach him at rweston@cmp.com
Authorities Archive
Send Us Your Feedback
Top Of The Page
|
| |||
| Lou Bertin: The Observer Lou offers a view of the good, the bad, and the bizarre developments in the technology business | Charles Pelton: Eye On IT Charles explores IT management issues and strategies that business and technology managers face. | Jason Levitt: Internet Zone Jason focuses on the strange, egregious, and the standard technologies of the intranet/Internet. | Stuart Johnston: Redmond Watch As our eyes and ears in Redmond, Stuart gives his perspective on the latest events at Microsoft. |
ACCO Brands Corp seeking Director of New Product Development in Lincolnshire, IL
Transportation Security Administration seeking Chief Information Officer in Arlington, VA
Hebrew SeniorLife seeking Business Systems Analyst in Boston, MA
Trilogy Leasing seeking General Manager in Cranbury, NJ
UVIMCO seeking Senior Information Technology Leader in Charlottesville, VA
For more great jobs, career-related news, features and services, please visit our Career Center.