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6/10/2014
07:06 AM
Jeff Bertolucci
Jeff Bertolucci
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10 Powerful Facts About Big Data

Big data means many things to many people, but how broad is its impact? Consider these figures on big data and the gurus who splice it.
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More than a buzzword
Big data, however you define it, has been praised and vilified. It's many things to many people: a boon to scientists and retailers, but also an enabling technology for a host of privacy and security threats.

Whether savior or scam -- or maybe even a mixture of the two -- big data remains a popular topic among pundits, prognosticators, marketers, and security buffs. Its unofficial definition is evolving as well. So what is it? Wikipedia's description is a good start: "any collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications."

But the challenges of managing massive volumes of varied data sets arriving at high velocities -- the classic 3V's definition -- are changing as the number of data-sharing devices grows exponentially. This hardware, collectively known as the Internet of Things (IoT), includes machine sensors and consumer-oriented devices such as connected thermostats, light bulbs, refrigerators, and wearable health monitors. IDC predicts the IoT market will soar in the coming years -- from 9.1 billion installed units at the end of 2013 to 28.1 billion by 2020.

Organizations see a potential boon in actionable insights derived from big data, not only to sell more widgets and services, but also to better manage healthcare, stop the flow of counterfeit drugs, track terrorists, and maybe even track your phone calls. Hence it's a given that big data isn't inherently good or evil. It's how you use it that counts.

The irony of big data is that despite its potential to enhance the human experience, it's often difficult to collect, filter, analyze, and interpret to gain those cherished insights. This slideshow examines the challenges and capabilities of big data. The facts and figures may surprise you. What to expect? Well, the future appears bright for Hadoop, the leading big data platform. And data scientists and related big data gurus should be gainfully (and lucratively) employed for years to come.

Industry insiders have predicted the buzz term "big data" will fade away. "It is all just data, after all. Big data and all the predictions for this space will collapse into 'data management' by the analysts and all those following, including a lot of the 'big' vendors," wrote Hortonworks president Herb Cunitz in a December 2012 blog.

Cunitz may have prematurely predicted the demise of "big data," but he's spot on: It's all just data. Only the tools needed to manage it will change. Now dig into our slideshow and get a look at some revealing statistics and research.

Jeff Bertolucci is a technology journalist in Los Angeles who writes mostly for Kiplinger's Personal Finance, The Saturday Evening Post, and InformationWeek. View Full Bio

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Tanzaniteinfotech
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Tanzaniteinfotech,
User Rank: Apprentice
8/28/2014 | 5:48:24 AM
Re: Video is the biggest "big data"
I agreed your all points its true video is the biggest data  that way we can show every functional area  .

if we want to show any mobile app functionality that way we can show very well
GAProgrammer
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GAProgrammer,
User Rank: Ninja
6/20/2014 | 9:54:10 AM
Re: When does big data = big confusion?
I agree. IW posted a good article about how John Deere is using IoT to benefit themselves and their customers. There was another one about CSX improving operations with IoT tech. As you pointed out, they had a solid plan for collection and analysis.
Justin Belmont
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Justin Belmont,
User Rank: Apprentice
6/17/2014 | 11:21:43 AM
Great guide to big data
Great article, Jeff!  Big data can be intimidating, so thank you for putting these facts into one comprehensive guide.  It makes everything easily accessible. I also liked the pictures, charts and graphs you used throughout - very helpful. At www.ProseMedia.com, we always make sure to be as well-informed as possible, so articles like yours are quite useful. Thanks!
D. Henschen
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D. Henschen,
User Rank: Author
6/11/2014 | 12:41:30 PM
Follow the business
Great slide show with lots to think about from the technology/data perspective. From the business perspective, Forrester's recent advice has been to build the business case first, before deploying the technology. Make the business case (or cases) and the right tech choices will follow. Don't do it the other way around: build a platform, collect data and hope something will come of it.
Solink Contextual Analytics
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Solink Contextual Analytics,
User Rank: Apprentice
6/11/2014 | 9:33:22 AM
Re: Video is the biggest "big data"
Actually the majority of that recorded video is from security cameras that run 24/7. This is the video data that our software integrates with other data sources to be used in a variety of ways, mainly fraud detection and prevention. 
soozyg
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soozyg,
User Rank: Ninja
6/11/2014 | 9:28:49 AM
Re: When does big data = big confusion?
@David, it might be too big and random when it's stored, but entities/enterprises that are organized about and have pre-determined how they are going to use data before solliciting it are going to be more successful. If a company brings in data without pre-set plan, then, yes, it probably will get tangled.
soozyg
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soozyg,
User Rank: Ninja
6/11/2014 | 9:23:59 AM
Re: Video is the biggest "big data"
Solink, 

Video increases hits on social media and websites exponentially, so that makes sense.....
ChrisMurphy
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ChrisMurphy,
User Rank: Author
6/11/2014 | 8:27:54 AM
Re: Video is the biggest "big data"
Big data a bubble? Only if you define bubble as a phenom where some people will lose a lot of money and some will make a lot of money. Some will spend well, with focus and clear goals on big data efforts, and some will chase the dream without discipline and not get a return. Big data initiatives won't lift all boats, but the value to the winners will be undeniable. 
SaraT416
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SaraT416,
User Rank: Apprentice
6/11/2014 | 7:47:31 AM
Hadoop Framework Services
Hi Jeff,

Thanks for the great article. It's good to have a comprehensive understanding of big data and it's future prospects. I'm currently doing research on companies offering services based on Hadoop framework for market analysis. I came across these companies

Hadapt

Platfora

QBurst

Zettaset

Can anybody suggest me names of companies offering services based on Hadoop framework? Appreciate your help in advance.

 
SefatiConsulting
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SefatiConsulting,
User Rank: Apprentice
6/11/2014 | 2:37:08 AM
Re: Video is the biggest "big data"
Good article. Why do I get a sense is that a lot of the big data story is just another bubble? I can totally see enterpises to invest so much into it and underestanding a little pieaces of it but at the end ROI won't be there so after a few years they quite and the whole thing will be forgotten. 
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