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MOG's Music Blogging Service

MOG, a new social networking site aimed at music fans, launched today. The question is: Does the world need another social networking service? President and CEO David Hyman, formerly the CEO of music data service Gracenote, says the site is for people who are passionate about music. "When you're 18 to 24 years old, people really find each other through music," he says.

MOG--think "music" plus "blog"--is essentially a free blogging service that simplifies the process of posting music data from your PC online. With a downloadable application called MOG-O-MATIC, users can automatically keep their MOG pages updated with lists of songs they're listening to. The result is an easily maintained archive of musical taste.

For those that live and breathe music, can't resist sharing that information with the world, and don't yet have a blog, the site may well be a hit.

As a jaded tech journalist, I wish I found the site more useful, but this might have something to do with not being part of the 18-to-24-year-old demographic. Though I created a MOG page to try the service out, I suspect I'll end up deleting it. I just don't feel the need to share what I'm listening to. Between work, family, sleep, and brief moments of leisure, the 24 hours I get each day are more or less spoken for. What I need is a way to save time. Sign me up for MyTeleporter.com.

I also have a low tolerance for sites that expect me to create content they can sell to advertisers. As a journalist, I get paid to create content. And as long as that remains a viable means of remuneration, I'm disinclined to add value to someone else's site without being compensated. For me at least, one more online venue to post and pontificate just isn't valuable enough to get me typing.

That said, MOG is nonetheless a good place to start blogging if you don't already have deep roots at MySpace, Yahoo 360, Blogger, LiveJournal, TypePad, or any of the other social networking and blogging services. It's certainly well-designed and easy to use.

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