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Google Gets Green(er)

Google's been busy with a lot of environmental initiatives lately: The company just completed its 1.6 megawatt photovoltaic system, enabling it to power 1/3 of its corporate headquarters using solar energy.

It has pledged to go carbon neutral by the end of the year.

It's backing the Climate Savers Computing Initiative with a number of other high tech companies to promote energy efficient computing.

It also recently launched another green initiative, RechargeIT, to develop plug-in hybrid vehicles that can serve as batteries for the electrical grid as well as reduce carbon emissions.

And as of today, Google is offering to pay members of its AdSense publishing network via Electronic Funds Transfer (EFT) in 25 countries. That means no trees will die to cut paper checks.

"EFT payments eliminate the paper required to print and send you your check, since they're deposited directly in your bank account just days after they're posted to your Payment History page," said Elizabeth Ferdon, AdSense Publisher Support, in a blog post. "There's another advantage: you'll have access to your payments sooner. EFT is the fastest and greenest payment option available, and signing up is simple."

Somewhat more complicated is what this means for loggers, paper companies, print technology companies like HP, and the postal service.

Still, greener is better.

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