Commentary

Mary Hayes Weier
 

India Outsourcing Industry Chief Faces Criminal Prosecution

Nasscom, which just wrapped up an annual conference that drew thousands of people worldwide to Mumbai, has been hit with a nasty blow. Its president faces prosecution for allegedly failing to ensure the safety of a Hewlett-Packard nighttime call-center employee prior to her murder.

Nasscom, which just wrapped up an annual conference that drew thousands of people worldwide to Mumbai, has been hit with a nasty blow. Its president faces prosecution for allegedly failing to ensure the safety of a Hewlett-Packard nighttime call-center employee prior to her murder.Som Mittal, president of Nasscom (an organization representing India's IT services industry), was managing director at HP's GlobalSoft unit when a female employee was raped and murdered by a taxi driver en route from her nighttime shift in Bangalore in 2005. Some of India's call center employees work night shifts to service U.S. customers during the day.

The Indian state of Kamataka is prosecuting Mittal under a law governing employee safety, Reuters reports, and the Supreme Court rejected his challenge of the charge in a ruling earlier today. If convicted, Mittal faces a token fine of about $25 and a criminal record, Reuters reports. The government is trying to send a message, particularly since another female citizen working at a nighttime call-center job in Pune was raped and murdered by her driver last year.


More Global CIO Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

This case provides further proof that the practice of employing Indians in nighttime jobs to serve U.S. customers is a faulty and decaying business model in the broader realm of globalization. There are other signs: India's workforce increasingly rejects these jobs because -- hello? -- they want a normal life. And when an Indian accepts a nighttime job, it's usually only until they find something better, creating turnover problems for both the services vendors and their clients. Some customers of U.S. companies, as we know, complain about language barriers and the rigidity of India-based call center reps, many of whom are required to closely follow their scripts. Business 101: Above all else, keep your customers happy.

CIOs also are finding fault with the model. Genworth Financial, for example, observed particularly high attrition rates among nighttime employees of its IT services provider, Genpact. Between 2003 and 2006, the company launched "Project Daylight," which called for transitioning the work done in India from 80% at night to 85% done in that country's daylight hours. That meant pulling some jobs back to the United States, like call center work, and developing new processes that required the easy shift from one time zone to another. In retrospect, "the night shift was designed for short term cost savings, rather than designing your company to be a truly global business," CIO Scott McKay told me in a conversation a few months ago.

India offers a tremendous amount of talent, which is helping to fuel new startups (my colleague Chris Murphy, who attended Nasscom last week, has been doing some great reporting on this topic from India). This substantial talent base also is helping the Indian government meet the demands of its rapidly growing infrastructure, and providing U.S. and global companies with a pool of brilliant technologists and/or PhDs.

But that whole model of chipping away at the operations budget by asking Indians to use fake names like John and Sue and follow customer service scripts at 3 a.m.? It's on its way out, and rightly so. It increasingly appears to be an ineffective way to save money.

And, last but in no way least, let's hope that no more Indian call center employees fall victim to nighttime rapes and murders.


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links