The InformationWeek -- Blogs
Microsoft

Topics:   Microsoft

  • Email this page E-mail this page
  • Print this page Print this page
  • Bookmark and Share
  • icon

Yahoo's Latest Last Stand


Posted by J. Nicholas Hoover, Apr 10, 2008 10:43 AM

Reports of Yahoo-AOL-Google tie-ups and Microsoft-News Corp. bids are signs we're in for more trench warfare in the struggle for Yahoo's future. And more hints that Yahoo doesn't want any part of Microsoft.

Yesterday, Yahoo said it would begin a test to deliver Google ads along with Yahoo results and reports suggested that AOL was in talks with Yahoo and Microsoft with News Corp. about joining up in separate quests for the struggling online company. It's Yahoo's latest -- and maybe last -- stand against Microsoft's $40-plus billion acquisition bid.

Starting off a flurry of a press release and leaks to the Wall Street Journal and New York Times yesterday, Yahoo fired off the first salvo by announcing that it would begin a test to deliver Google ads alongside Yahoo search results. Earlier reports had suggested the possibility of a tie-up, so Microsoft was ready with its own scathing response, including a statement from its general counsel and links to pooh-poohing from analysts and legal experts who suggested a Google-Yahoo deal wouldn't gain regulatory approval.

Meanwhile, the typical "people familiar with the matter" were leaking to the Wall Street Journal reports that Google was only part of Yahoo's new approach to either finding a new suitor or forcing Microsoft's hand. Yahoo is in the market for AOL, the familiar people said. Again, Microsoft was ready, noting that there was no word whether any Yahoo-AOL deal would go to stakeholders, as Microsoft is prepared to take its bid.

As for the other "people familiar with the matter" leak, that Microsoft was in talks with News Corp. to somehow jointly acquire Yahoo? Microsoft isn't touching that "rumor," according to a Microsoft spokesman.

It's a soap opera drama that just won't stop -- the latest plot twist comes only days after reluctant pen pals Microsoft CEO Steve Ballmer and Yahoo chairman Roy Bostock traded angry letters, Microsoft accusing Yahoo of stalling and opening the door to a messy proxy war and Yahoo responding with a sort of "neh-neh-neh, you can't catch us" attitude.

But while Yahoo's move to combine forces with AOL and Google is clearly aggressive, it might never happen. Microsoft is right about the high regulatory hurdle that would come from Google's newfound 90% market share for online search and advertising. And while Microsoft could have potentially walked away if Yahoo continued stalling, it won't go down without a fight if AOL and Google are in the hunt.

« Another Red Letter Day For Open Source At ... Microsoft? | Main | Coming To Your Cell Phone: Text Messages From Uncle Sam »



Sign Up Now
For InformationWeek News Alerts




This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.

Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service.

Important Note: This comment area is NOT intended for commercial messages or solicitations of business.




 

  1. Actors, Messages and Low Lock Contention for Java
  2. Of Course The Transformers are Multicore with SMT technology
  3. Find John Fast!!


Join The InformationWeek Group On LinkedIn


                           


  1. Why I'm Dropping Bing For Google
  2. 3G iPhone Burns User
  3. 64-Bit Firefox: What's Your Hurry?
  4. So Long, And Thanks, Google Earth, For All The Fish
  5. Windows 7 Pricing: How Much Lower?


  1. Review: Apple's Speedy iPhone 3GS
  2. Tech Innovation USA: From Resilient Networks To Self-Scheduling Devices
  3. How Government's Driving Cloud Computing Ahead
  4. Government As Early Adopter
  5. InformationWeek Analytics: Data Loss Prevention
  6. Strategic Security: Web Single Sign-On

 

  Ars Technica
Boing Boing
Channel 9 Forums
CRN Blogs
Dr.Dobb's Portal: Blogs
Engadget
Gizmodo
GrokLaw
  Lifehacker
Schneier on Security
Slashdot
TechCrunch
Techdirt
Techmeme
Valleywag

  DECEMBER 2008
NOVEMBER 2008
OCTOBER 2008
SEPTEMBER 2008
AUGUST 2008
JULY 2008
JUNE 2008
MAY 2008
  APRIL 2008
MARCH 2008
FEBRUARY 2008
JANUARY 2008
DECEMBER 2007
NOVEMBER 2007
OCTOBER 2007
SEPTEMBER 2007