Commentary

iPad Orders Surge, Then Plummet Over Weekend

Early estimates say that the number of people who ordered the iPad starting on Friday may have topped 120,000. The pace dropped off sharply over the weekend, though.

Early estimates say that the number of people who ordered the iPad starting on Friday may have topped 120,000. The pace dropped off sharply over the weekend, though.Analysts are guessing that about 152,000 people pre-ordered the iPad by midnight Sunday night. Most of the pre-orders came in Friday, when Apple first made the iPad available to pre-order. Estimates placed the rate of orders coming in at 25,000 per hour the first few hours. The rate of orders tanked over the weekend, however, to about 1,000 per hour.

Analyst Daniel Tello attributes the rush of orders on Friday to "pure overexcited fanboism." He's probably right.


More Mobility Insights

White Papers

More >>

Reports

More >>

Webcasts

More >>

The iPad doesn't come out for three weeks. That leaves plenty of time for people to order the device. What's unclear is when the cut-off is for delivery by April 3. As of this morning, Apple's Web site still shows that iPad's pre-ordered today will reach customers on Saturday, April 3. Surely there will be a date after which orders will be delayed until the week starting Monday, April 5.

In all, estimates say 120,000 iPads were ordered on Friday alone, and 152,000 in total by Sunday night. Tello doesn't think more than a total of 500,000 will be ordered before April 3.

"My best guess, although very tentative given the early stage and few data we have so far, would be that they hit the 1 million unit milestone by the second week after it ships," he sain in an interview with Fortune. "But this is a very speculative guesstimate based on just a weekend of pre-orders."

Curious to know which iPads are being ordered? Right now, Wi-Fi appears to be edging out the Wi-Fi+3G model at a ratio of two-to-one. About 35% of the iPads being ordered are those with the maximum storage of 64GB.

[Via CNNMoney]


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
T-Shirt Giveaway T-Shirt Giveaway: Each week we're selecting one great comment from our readers. The author of the comment will receive an InformaitonWeek Community t-shirt. So get posting!
Subscribe to RSS

Resource Links