With streamlined API and account integration with partner apps, Box tries to boost developer ecosystem, strengthen position compared to new rival Google Drive.
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Box is streamlining its application programming interface (API) and making it easier for other applications to tap into the service as a backend for their own storage, Box announced Wednesday.
Box also announced 15 new partners for OneCloud, its software development kit for Apple's iOS operating system (also coming soon to Android). OneCloud simplifies the development of iPhone and iPad applications that integrate with Box for cloud storage.
"The old API grew organically, but for V2 we redesigned everything from the ground up," Self said. Box will support both in parallel, at least through the end of the year, he said. The new version of the API is in beta now, with full production scheduled for this summer.
The version 2 API includes "instant mode" provisioning of Box storage for applications when the user does not already have a Box account. "Before, you had a certain amount of friction, where the user would have to create an account on Box and also create an account on the other service," Self said. "Now applications can integrate with Box without additional friction on the signup process." At least for now, this is all free to the application developer, he said.
Developers will also get better access to Box collaboration features such as discussions, the platform's most popular social feature.
Meanwhile, Box is improving its appeal to mobile developers with a OneCloud update that makes it easier to add cloud storage to any iOS application. New OneCloud partners include CloudOn, Breezy, Explain Everything, BlueBeam Vu, Handshake, iAnnotate, iDesk, iDocShelf, InBound, LincDoc, Mockups.me, Notability, Producteev, ScrumPad Pro, and The Vault.
IT's challenge in dealing with social networks comes on two fronts: How to interact with would-be customers on big social networks like Facebook, and how to provide employees on internal networks with collaboration that's as powerful as their Facebook experiences. This virtual event, Social Business: Marshaling Expertise, Engaging Customers, Building Brands, will help IT leaders sort through their strategic choices. It happens April 26.
Multicloud Infrastructure & Application ManagementEnterprise cloud adoption has evolved to the point where hybrid public/private cloud designs and use of multiple providers is common. Who among us has mastered provisioning resources in different clouds; allocating the right resources to each application; assigning applications to the "best" cloud provider based on performance or reliability requirements.
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