Keep your eye on these 12 innovative technology firms that will step into the limelight at the Under the Radar Conference in San Francisco.
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Personalization now means much more than including a customer or prospect's name in your marketing communications. The Movable Ink platform enables online marketers to address a growing challenge: How to keep email communications from aging exponentially from the first second they're sent. The tool adds live, dynamic content to email that changes based on geo-location, social context, when the message is opened, and customizable business rules. The goal: Personalized, relevant, and timely content that won't go straight to the trash folder.
"Movable Ink has said: That's crazy, why should daily deal sites be the only ones that can create that?" Landa said. "Anything that a big site like Groupon can do [email marketing], you can do, too."
SaaS As Innovation Driver?Software as a service is the clear No. 1 way enterprises consume cloud. InformationWeek's SaaS Innovation Survey reveals three tips to get the most from SaaS: Make it a popularity contest. Have an escape plan. And remember that identity is the new perimeter.