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11/8/2011
12:37 PM
Kevin Casey
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12 Tech Startups To Watch, For SMBs

Keep your eye on these 12 innovative technology firms that will step into the limelight at the Under the Radar Conference in San Francisco.
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Personalization now means much more than including a customer or prospect's name in your marketing communications. The Movable Ink platform enables online marketers to address a growing challenge: How to keep email communications from aging exponentially from the first second they're sent. The tool adds live, dynamic content to email that changes based on geo-location, social context, when the message is opened, and customizable business rules. The goal: Personalized, relevant, and timely content that won't go straight to the trash folder.

"Movable Ink has said: That's crazy, why should daily deal sites be the only ones that can create that?" Landa said. "Anything that a big site like Groupon can do [email marketing], you can do, too."

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Leo Regulus
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Leo Regulus,
User Rank: Apprentice
11/10/2011 | 8:47:25 PM
re: 12 Tech Startups To Watch, For SMBs
Your increasing use of MultiMedia/Slide Shows significantly reduces your integrity as a viable news source.
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