Business/E-Business
Commentary
8/24/2010
10:48 AM
Connect Directly
RSS
E-Mail
50%
50%

AT&T VPN Service Gains Its Voice

Increasingly, companies are building applications that mix data, voice, and video communications. In response, AT&T has enhanced its virtual private network (VPN) service, so it now works with the firm's voice services as well as data offerings.

Increasingly, companies are building applications that mix data, voice, and video communications. In response, AT&T has enhanced its virtual private network (VPN) service, so it now works with the firm's voice services as well as data offerings.The service providerintegrated its VPN services with AT&T IP Flexible Reach, a SIP trunking service that works small and medium business's IP-PBX and AT&T Voice DNA, a hosted network-based service with voice advanced features, applications and management tools. The change enables customers to consolidate their separate voice and data networks, which theoretically should reduce equipment and maintenance costs. Customers can also their networks via AT&T BusinessDirect, a Web-based suite of tools supporting network monitoring, performance optimization, customer service and bill management functions.

Because of its broad reach and well known name, AT&T has been a popular supplier of voice services to small and medium businesses. Recently, the company has been facing significant competition from traditional cable companies. Adding VPN security features to its voice services was a step that AT&T needed to take in order to assuage customers' security concerns.

However, more work is needed. Ideally, businesses want to take advantage of their consolidated data, voice and video by tapping into unified communications applications. AT&T does not currently offer such services but is moving in that direction -- like many other vendors. The VPN enhancement provides them with a necessary security piece for such applications, but the company now needs to layer additional functionality on top of it in order to meet customers' unified communications needs.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
The weekly wrap-up of the top stories from InformationWeek.com this week.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.