Manta Small Business Listings Gain Popularity - InformationWeek
IoT
IoT
Mobile // Mobile Applications
Commentary
2/8/2011
12:49 PM
Michele Warren
Michele Warren
Commentary
50%
50%
RELATED EVENTS
Big Data at QVC: Where Entertainment Meets Retail
Aug 24, 2017
In this live radio show you will hear about what one modern entertainment and retail company, QVC, ...Read More>>

Manta Small Business Listings Gain Popularity

More and more small businesses are flocking to Manta to promote themselves and connect with peers. According to comScore, a marketing research company, the number of unique visitors to Manta's website increased 184% from October 2009 to October 2010.

More and more small businesses are flocking to Manta to promote themselves and connect with peers. According to comScore, a marketing research company, the number of unique visitors to Manta's website increased 184% from October 2009 to October 2010.Another list of site rankings, this one from Quantcast, noted the growth of Manta's audience to 31 million from 12 million in July 2010. Meanwhile, Manta maintains the No. 3 ranking in comScore's business news and research category, behind Yahoo Finance and Dow Jones but ahead of AOL Money and CNN Money.

But what is Manta? For those of you who didn't read my former post about it, let me reiterate. Manta is a Columbus, Ohio-based company that creates business profiles by collecting and compiling data. A company can write its own profile from scratch, or it can "claim" the profile that Manta has already created. Those opting for the latter need only contact Manta to prove their identity. Once the profile is theirs, they can edit it, add to it, insert photos, offer coupons--whatever they want. Since Manta's introduction, the number of company profiles claimed daily has jumped 900%.

"For SMBs, being found online is highly challenging," says Pam Springer, president and CEO of Manta, in the company's latest press release. "Manta helps them be found, which is growing our unique small business community and fueling overall Internet growth."

Another piece of good news for small businesses is this: It won't cost you anything to claim and maintain a profile with Manta. And that's enticing for companies keeping a close eye on their marketing budgets.

Manta's goal now is to continue enhancing its offering--to "add utility to Manta beyond the promotional component," says Springer. Claiming and managing profiles will still be free, but other services will be added on a subscription basis. Right now, businesses can pay an annual fee for a Premium Business Listing, which leverages Manta's SEO expertise, allowing registrants to choose keywords or phrases that describe their businesses and will bring up their profiles when entered in a search engine.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll