We dusted off an old piece of tech -- the crystal ball -- to see what the New Year has in store for small and midsize business. 2011 will without a doubt be the year when "trend" becomes "normal" in a variety of business areas, from mobility to virtualization to social marketing. And while certain industry lingo might simply become part of the everyday vocabulary, the term "SMB" itself is likely to be thrown around even more loosely than it was in 2010, by vendors, politicians, and a host of oth
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Smartphone adoption among consumers and businesses alike will continue to rocket ahead, and as both user pools grow more sophisticated, so will location-based marketing. Services such as Foursquare, Yelp, and Gowalla have already been joined in the fray by players with deep pockets like Google and Visa. SMBs will embrace the marketing channel in mainstream numbers in 2011.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
InformationWeek Tech Digest, Nov. 10, 2014Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?