Mobile // Mobile Applications
12:09 PM

Tumblr Streamlines User Interface

Microblogging site overhauled to fend off competition from WordPress and TypePad.

19 Gadgets That Changed The World
(click image for larger view)
19 Gadgets That Changed The World
Microblogging site Tumblr has been overhauled, resulting in a refined interface and an enhanced queue process that cuts the time required to organize posts.

"Sorry for the delay. It took longer than we were expecting to port your existing queues," said Tumblr founder David Karp, in a web post.

The queue allows bloggers to stagger posts -- or tumbleblogs -- over hours or days, enabling writers to keep their blogs active and consistent, according to Tumblr. Under the prior system, queues could be hundreds of posts long, resulting in an onerous, time-consuming process. Now, bloggers drag and drop to reorder posts; previously, Tumblrs needed to move one post at a time.

The average Tumblr user creates 14 original posts each month, and reblogs three, according to the New York-based company. Half those posts are photos, with the remaining 50% split between text, links, quotes, music, and video, Tumblr said. In September, the website received more than 2 billion page views, according to the company.

The company is backed by Spark Capital and Union Square Ventures, as well as angel investors such as Betaworks, John Borthwick, Fred Seibert, Albert Wenger, and Martin Varsavsky. Famous Tumblr accountholders include singer John Mayer, who recently traded in his Twitter account for a blogging badge.

Competitors include blogging sites including WordPress and TypePad, as well as Posterous which on June 22 created a tool to allow Tumblr users to simply port their blogs to Posterous.

"Tumblr is a pretty cool service. They offer easy set up, loads of funky themes, and super-simple reblogging," Posterous said at the time. "But blogging on Tumblr is sort of like being in high school. But you know deep-down that you can't be in high school forever. Eventually, you have to move on."

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 Digital Issue, April 2015
The 27th annual ranking of the leading US users of business technology
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join the editors for a roundup of the top stories on for the week of May 24, 2015.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.