IBM announced enhancements to LotusLive this week (see Ed Brill's write-up for details). At just $5.00 per user with a one user minimum, IBM offers a hosted version of Domino, accessible via either web browser or Lotus Notes client, and including support for Sametime instant messaging. IBM's offering provides an interesting alternative to gmail for those companies fearful of Google's privacy controls, or more comfortable with an enterprise-focused product that even includes a more traditional client (with off-line replication). IBM also counters Microsoft BPOS with a more extensible platform that now features a suite of integrated third-party applications including Skype and Tungle. For another $5 per user per month, IBM adds internal web conferencing and collaboration capabilities.
We've continued to hear concern about IBM's viability as an alternative to Exchange for on-premise systems, by going to the cloud IBM leverages the economics of the cloud to bolster its competitive position.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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