CCM infringes on territory already claimed by a slew of MDM and MAM vendors. "Our ambition is to make the product all-encompassing," Karam said. "Out of the gate, we're covering a large majority of what the MDM folks have." He also pointed out that some businesses experience frustration working with a variety of companies to manage their BYOD environments, adding that CCM reduces the situation to a single point of contact.
Even so, the MDM and MAM markets are already saturated and confusing. The fact that VMware's upcoming Horizon Suite shares CCM's one-stop management, security, and productivity goals will only complicated the already-competitive landscape.
CCM has the advantage of beating Horizon to market. It's also more comprehensive than some competing products, such as HP's Device Manager 4.5, which was announced one day earlier. But the top MDM and MAM vendors have had a few years to mature, and though CCM has most of the core capabilities, it doesn't include everything.
The rest is coming, according to Karam. He said that Active Directory-based authentication, for example, which Centrify recently brought to the cloud-based BYOD space, would appear in a later update. He also said that CCM already creates basic partitions between corporate and personal apps. Enclosing apps in secure wrappers similar to those MobileIron recently unveiled "is something we're looking at for 2013," he said.
In an email, Hector Angulo, product manager for Dell's cloud client computing, wrote that flexibility is one of CCM's differentiating qualities. "We remain agnostic to whatever computing infrastructure [a company uses]," he said, noting that CCM enables data access regardless of whether it has been virtualized by technology from Citrix, Microsoft, VMware, or some other vendor.
The tool also offers IT managers as much or a little visibility and management as they desire, he said. "CCM offers a great bridge for customers that may be very device management oriented today but [who] know that once they embrace consumerized IT they would be more user management oriented," said Angulo.
Angulo and Karam emphasized CCM's licensing model as another selling point. Two variants are offered: a free version that includes basic functions, and a pro version that offers the full range of features. The pro version will cost $5.50 per month per user. "The average user has three or four devices," Karam said, explaining the decision to offer a user-based, rather than device-based, model. CCM is available immediately in the U.S. and Canada. Karam said it will be expanding to other parts of the world in coming weeks.
InformationWeek Healthcare brought together eight top IT execs to discuss BYOD, Meaningful Use, accountable care, and other contentious issues. Also in the new, all-digital CIO Roundtable issue: Why use IT systems to help cut medical costs if physicians ignore the cost of the care they provide? (Free with registration.)