Enterprise 2.0 San Francisco 2009 is a wrap! This week has been phenomenal, with tons of press coverage, photos and buzz. Amongst all the great keynotes & general sessions at the conference, I wanted to take a moment to reflect and recognize the Launch Pad program and our Four Finalists.After making it through two rigorous rounds of voting, CubeTree, The Garland Group, Twiki and XWiki made it to the Final Four and presented live on the keynote stage on Wednesday, November 4, 2009. Each of the presenters had 5 minutes to demo their product, and after each company had their turn, the audience participated in a live text-to-vote, courtesy of our friends at Mozes.
The results tabulated in real-time percentages, and with 42% of the vote, CubeTree was crowned the Enterprise 2.0 San Francisco Launch Pad winner. When CubeTree's CEO & Co-Founder was asked to explain how he felt about winning Launch Pad in 140 characters or less, Carlin Wiegner succinctly replied that he was happy. Nice one Carlin.I wanted to personally thank Steve Wylie, the Enterprise 2.0 Conference GM, for letting me serve as chairperson for the compeition. Big thanks to Carlin, Brad, Jitendra, Milind and Ludovic for doing such a great job and helping to make this program a huge success! Cheers guys.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.