In This Issue:
1. Editor's Note: Dancing With An Elephant (Named Google)
2. Today's Top Story: Google
- Google Releases New Desktop Search Beta
- Results-Stuffers, Google Techs Match Wits
3. Breaking News
- Diversification Helps Spammer Make Fortune
- BEA Buys Plumtree Software For $200M
- Microsoft Downplays Significance Of IE Bug
- Over 90% Of Companies Regularly Expose Employee, Customer Data
- Apache Launches Open Source Software-Integration Project
- Video Games Make Youths Violent, Says Study
- Student Arrested For Robbing Another Player Inside An Online Game
- Photo-Sharing Site Adds Google Maps
- Fans Say: 'Take Me Out To The Web Site'
- Server Vendors Cross Swords Over Blades
- Despite Disappointing Financial Performance, Online Fraud Gives RSA Hope
- Banks Forgive Payments For Customers Of Bankrupt Telecom
- Microsoft Drums Up ISV Support For Windows Vista
4. In Depth: Processors
5. Voice Of Authority: Victim Or Culprit?
6. White Papers: Oracle's Customer Data Hub
7. Get More Out Of InformationWeek
8. Manage Your Newsletter Subscription
Quote of the day:
"A man can't be too careful in the choice of his enemies." -- Oscar Wilde
1. Editor's Note: Dancing With An Elephant (Named Google)
Keyword stuffing and search engine spamming are two common
techniques that some people and companies attempt to gain higher
Google ranking than their sites can achieve on merit and quality.
The problem has become sufficiently acute that Google has taken
pains to "embrace" those that will go overboard to try to trick
its search spiders, holding an annual party called the Google Dance -- where the tricksters and Google
techs sit down face to face -- that's the subject of an
intriguing feature in today's issue.
Our industry loves a good conspiracy, so Google's ever-expanding
influence "- including in the RSS realm and typified by the mere need for a
Google Dance -- only plays into that thinking.
I'm in the same camp as search expert Shari
Thurow, who labels those trying to fake out Google as
"pathetic" and adds, "If you build a site for human beings, your
site naturally gets search-engine traffic."
Google has indeed become influential to the point it's a little
scary. But having spent several years working on optimizing sites
for maximum exposure through Google, I can say without hesitation
that when you follow Google's general guidelines you can succeed
with search engines -- without deception. My advice: skip the "dance"
and focus on the basics of optimizing your site and its content.
The new version includes a sidebar panel designed to personalize
the application, with mini-apps that return information from
news, RSS and Atom feeds, photo sites, and other information
sources, based on the user's previous Web activities.
Related Stories: Results-Stuffers, Google Techs Match Wits
People who try to fool the search engine, sometimes by using
dirty tricks to get their sites at the top of Google's results,
meet with company engineers during their annual "dance."
Christopher Smith's neighbors didn't know exactly what he did for
a living. But they knew well that the 20-something high-school
dropout liked to collect expensive cars and set off fireworks at
Photo-Sharing Site Adds Google Maps
A startup lets subscribers enter the address for any photo or
click a spot on a map to link their pictures to any latitude and
longitude on Earth.
Fans Say: 'Take Me Out To The Web Site'
Major League Baseball sites are the most popular among sports
fans, according to a study, which also found that sports sites
that tailored content for broadband, rather than dial-up, are
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Intelligence Fine Tuning
Training, compatibility, and data-quality problems are curbing
the effectiveness of business-intelligence tools. Find out what
300 companies are doing to overcome these issues in
InformationWeek Research's Business Intelligence 2005 report.
CPU Buyer's Guide
A comprehensive buyer's guide to Intel's and AMD's lineups, from
performance processors to the high-end, midrange, and value categories.
We have specs, prices, and pertinent performance information.
Fallout From Intel's Chipset Focus
Intel's move to add functionality to its PC chipsets will provide
more off-the-shelf Intel systems, but may limit third-party alternatives
Why do many companies not report cyberattacks, Bob Evans asks?
Why does FBI Director Mueller say it's time to cut back on highly
intimidating raids of companies that have been hacked? Why is some
legislation having the exact opposite effect of what was intended?
Customer knowledge is critical to gaining and retaining
customers. This paper discusses why information quality is the
prerequisite to customer knowledge and how Oracle Customer Data
Hub delivers the best solution for integrating your
customer-oriented functions and systems.
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