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8/23/2005
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Tom Smith
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Dancing With An Elephant (Named Google)

In This Issue:
1. Editor's Note: Dancing With An Elephant (Named Google)
2. Today's Top Story: Google
    - Google Releases New Desktop Search Beta
    - Results-Stuffers, Google Techs Match Wits
3. Breaking News
    - Diversification Helps Spammer Make Fortune
    - BEA Buys Plumtree Software For $200M
    - Microsoft Downplays Significance Of IE Bug
    - Over 90% Of Companies Regularly Expose Employee, Customer Data
    - Apache Launches Open Source Software-Integration Project
    - Video Games Make Youths Violent, Says Study
    - Student Arrested For Robbing Another Player Inside An Online Game
    - Photo-Sharing Site Adds Google Maps
    - Fans Say: 'Take Me Out To The Web Site'
    - Server Vendors Cross Swords Over Blades
    - Despite Disappointing Financial Performance, Online Fraud Gives RSA Hope
    - Banks Forgive Payments For Customers Of Bankrupt Telecom
    - Microsoft Drums Up ISV Support For Windows Vista
4. In Depth: Processors
5. Voice Of Authority: Victim Or Culprit?
6. White Papers: Oracle's Customer Data Hub
7. Get More Out Of InformationWeek
8. Manage Your Newsletter Subscription

Quote of the day:
"A man can't be too careful in the choice of his enemies." -- Oscar Wilde


1. Editor's Note: Dancing With An Elephant (Named Google)

Keyword stuffing and search engine spamming are two common techniques that some people and companies attempt to gain higher Google ranking than their sites can achieve on merit and quality.

The problem has become sufficiently acute that Google has taken pains to "embrace" those that will go overboard to try to trick its search spiders, holding an annual party called the Google Dance -- where the tricksters and Google techs sit down face to face -- that's the subject of an intriguing feature in today's issue.

Our industry loves a good conspiracy, so Google's ever-expanding influence "- including in the RSS realm and typified by the mere need for a Google Dance -- only plays into that thinking.

I'm in the same camp as search expert Shari Thurow, who labels those trying to fake out Google as "pathetic" and adds, "If you build a site for human beings, your site naturally gets search-engine traffic."

Google has indeed become influential to the point it's a little scary. But having spent several years working on optimizing sites for maximum exposure through Google, I can say without hesitation that when you follow Google's general guidelines you can succeed with search engines -- without deception. My advice: skip the "dance" and focus on the basics of optimizing your site and its content.

Tom Smith
tsmith@cmp.com
www.informationweek.com


2. Today's Top Story

Google Releases New Desktop Search Beta
The new version includes a sidebar panel designed to personalize the application, with mini-apps that return information from news, RSS and Atom feeds, photo sites, and other information sources, based on the user's previous Web activities.

Related Stories:
Results-Stuffers, Google Techs Match Wits

People who try to fool the search engine, sometimes by using dirty tricks to get their sites at the top of Google's results, meet with company engineers during their annual "dance."


3. Breaking News

Diversification Helps Spammer Make Fortune
Christopher Smith's neighbors didn't know exactly what he did for a living. But they knew well that the 20-something high-school dropout liked to collect expensive cars and set off fireworks at all hours.

BEA Buys Plumtree Software For $200M
BEA plans to marry its application server and middleware with Plumtree's tools for building portals.

Microsoft Downplays Significance Of IE Bug
Microsoft says only a few applications use the component vulnerable to a bug exposed last week.

More Than 90% Of Companies Regularly Expose Employee, Customer Data
Some 91% of companies exposed credit-card numbers, and 82% exposed employee Social Security numbers, according to a recent study.

Apache Launches Open Source Software-Integration Project
Apache Synapse would compete with proprietary middleware for sharing data between enterprise applications

Video Games Make Youths Violent, Says Study
Because of the new study, the American Psychological Association has drafted a resolution recommending a number of steps to reduce violence in video games.

Student Arrested For Robbing Another Player Inside An Online Game
A Chinese exchange student was arrested in Japan for using bots for virtual muggings in an online game, and selling the stolen property on eBay.

Photo-Sharing Site Adds Google Maps
A startup lets subscribers enter the address for any photo or click a spot on a map to link their pictures to any latitude and longitude on Earth.

Fans Say: 'Take Me Out To The Web Site'
Major League Baseball sites are the most popular among sports fans, according to a study, which also found that sports sites that tailored content for broadband, rather than dial-up, are more successful.

Server Vendors Cross Swords Over Blades
Sun plans to revamp its line of blade servers next year, stepping up the competition with Dell, Hewlett-Packard, and IBM.

Despite Disappointing Financial Performance, The Rise Of Online Fraud Gives RSA Hope
As RSA announces lukewarm quarterly results and its stock flirts with a 52-week low, the company pins its hopes on the need for more secure, traceable financial transactions in a world beset by online fraud and identity theft.

Banks Forgive Payments For Customers Of Bankrupt Telecom
Four financial institutions are forgiving $2.8 million in payments due from New Yorkers, who signed long-term contracts with NorVergence Inc., a bankrupt New Jersey-based telecommunications company.

Microsoft Drums Up ISV Support For Windows Vista
The company needs to start now to make sure applications are ready when Vista rolls out late next year.

All our latest news

John Soat discusses Headline Mechanics in today's episode of The News Show. Watch The News Show

Also in today's episode:

Paul Kaputska on The Linux of Telecom

John Soat on E-mail as Evidence

Chris Murphy on Showering E-Mail


----- The latest research, polls, and tools -----

A Week's Worth Of Dailies " All In One Place
Have you missed an issue or two of the InformationWeek Daily? Or want to check out some recent quotes of the day? Check out our all new daily newsletter archive page and get caught up quickly.

Intelligence Fine Tuning
Training, compatibility, and data-quality problems are curbing the effectiveness of business-intelligence tools. Find out what 300 companies are doing to overcome these issues in InformationWeek Research's Business Intelligence 2005 report.

-----------------------------------------


4. In Depth: Processors

AMD Challenges Intel With New Opertons
AMD plans a fall release of two new multiprocessing-capable versions of its dual-core Opteron processor. The processors will compete with an upcoming Intel chip, called Paxville.

Intel To Unveil Low-Power, High-Performance Processors
Intel will unveil this week a new dual-core data-center processor code-named Sossaman. The company also will spill details on Yonah, an upcoming low-power battery-life-doubling mobile processor.

Dual-Core Processors Promise Unprecedented Performance Gains
Intel's dual-core chip introduction promises substantial performance gains and, possibly, changes in software licensing for applications taking advantage of the new technology.

CPU Buyer's Guide
A comprehensive buyer's guide to Intel's and AMD's lineups, from performance processors to the high-end, midrange, and value categories. We have specs, prices, and pertinent performance information.

Fallout From Intel's Chipset Focus
Intel's move to add functionality to its PC chipsets will provide more off-the-shelf Intel systems, but may limit third-party alternatives


5. Voice Of Authority: Victim Or Culprit?

Business Technology: If You Get Hacked, Are You A Victim Or A Culprit?
Why do many companies not report cyberattacks, Bob Evans asks? Why does FBI Director Mueller say it's time to cut back on highly intimidating raids of companies that have been hacked? Why is some legislation having the exact opposite effect of what was intended?


6. White Papers

Oracle Customer Data Hub: 4 Steps to Customer Insight
Customer knowledge is critical to gaining and retaining customers. This paper discusses why information quality is the prerequisite to customer knowledge and how Oracle Customer Data Hub delivers the best solution for integrating your customer-oriented functions and systems.


7. Get More Out Of InformationWeek

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