Infrastructure // PC & Servers
10:10 AM

Jobs Bets Big On Apple TV

$99 console will offer television downloads as well as streaming content from Netflix, YouTube, and Internet radio.

Apple has scored successes in consumer tech with the iPhone, iPod, and iPad, but there's one part of the market where CEO Steve Jobs' supposedly golden touch has yet to take effect—television.

Rivals like Tivo, Microsoft, and Sony have made big inroads with consoles that act as gateways to digital content and other services. But Apple's offering, Apple TV, has so far failed to catch on.

Jobs said that's about to change.

On Wednesday, the turtlenecked tech titan announced several major content deals and unveiled a new, streamlined version of the Apple TV console. Apple will make TV shows from ABC, Fox, Disney Channel, and BBC America available for download via the console for just 99 cents per episode.

"The new Apple TV, paired with the largest selection of online HD movie and TV show rentals, lets users watch Hollywood content on their HD TV whenever they want," said Jobs.

In addition to the television shows, Apple TV also offers access to streamed movies from Netflix, YouTube videos, 200,000 podcasts, and more than 4,000 Internet radio stations, as well as photo sites MobileMe and Flickr.

The new console features built-in HDMI, Wi-Fi, and Ethernet ports in an enclosure that's less than four square inches—80% smaller than its predecessor.

Jobs said the new version of the Apple TV box will be available later in September for just $99.

"This tiny, silent box costing just $99 lets users watch thousands of HD movies and TV shows, and makes all of their music, photos, and videos effortlessly available on their home entertainment system," said Jobs.

Apple shares were up 1.94%, to $257.05, in early trading Friday.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Server Market Splitsville
Server Market Splitsville
Just because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of August 7, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.