A Greener Bowl Game? Super - InformationWeek
IoT
IoT
Infrastructure // PC & Servers
Commentary
2/4/2008
02:39 PM
Cora Nucci
Cora Nucci
Commentary
50%
50%
RELATED EVENTS
Moving UEBA Beyond the Ground Floor
Sep 20, 2017
This webinar will provide the details you need about UEBA so you can make the decisions on how bes ...Read More>>

A Greener Bowl Game? Super

What else ya got? Super Bowl XLII (double extra large!) will be remembered for the stunning outcome on the field (Giants 17 - Patriots 14), not for the NFL's environmental efforts off-field.

What else ya got? Super Bowl XLII (double extra large!) will be remembered for the stunning outcome on the field (Giants 17 - Patriots 14), not for the NFL's environmental efforts off-field.And that's how it should be. The NFL's environmental program, admirable though it is, was overshadowed by an upset engineered by the New York Giants.

While much of the pregame hoopla this season was about the New England Patriot's historic 18-0 record leading into the big game, the NFL's environmental program hit a milestone of its own. This year, for the first time, the League used renewable energy credits (RECs) to offset the 571 tons of greenhouse gas created by the air travel of the New York Giants, the New England Patriots, and the NFL staff. By partnering with the Salt River Project, a local utility, the NFL tapped into energy generated by wind, solar, geothermal, and landfill gas to power the event.

It's well understood that the Super Bowl wasn't entirely carbon neutral. But the League is making progress toward using cleaner technologies and letting the world know about it. In and around Phoenix Ariz., the NFL deployed a number of green initiatives, including:

  • Solid Waste Management/Recycling
  • Reforestation Projects
  • Prepared Food Recovery
  • Materials Donation
  • Sports Equipment and Book Donation

Jack Groh, who has been director of the National Football League's environmental program for 15 years, is by all accounts is doing a fine job of reducing the League's environmental impact and raising awareness. But after 15 years of recycling, planting trees, donating food, moving personnel in energy-efficient vehicles, and using renewable energy, it's time for the NFL to declare these efforts business as usual.

The truth is, that while the NFL is getting better at neutralizing its carbon impact every year, and should be recognized for its progress, many companies are taking steps toward using cleaner technologies, and most of them don't get any accolades or attention for it.

When companies start thinking of opting for environmentally responsible technologies as business as usual, then the real environmental stories will be the ones where something truly out-of the-ordinary happens.

Like when 70% of spectators walk to or ride their bikes to a Super Bowl game (as fans did at the World Cup two years ago).

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll