Infrastructure // PC & Servers
10:10 AM

Apple Orders 10 Million iPad Mini Displays

iPad Mini is already in production. Analyst touring Apple's Asia suppliers believes it will "outshine" the full-sized model.

Apple iOS 6: 10 Most Interesting Features
Apple iOS 6: 10 Most Interesting Features
(click image for larger view and for slideshow)
Another day, another spate of iPad Mini reports to spice up our lives. Today comes news that Apple has ordered 10 million displays for the smaller tablet's launch, and more bullish suggestions from the investing community that believes the tablet will be a smash hit. Let's explore these notions just a wee bit.

Apple is apparently quite confident in the potential of its smaller tablet. Asian component suppliers have received orders to make 10 million of the things, according to both DigiTimes and The Wall Street Journal. The publications independently published reports stating that Apple may have another hit on its hands.

Considering strong sales of the Galaxy Note / Note II, Nexus 7, Amazon Kindle Fire, and other smaller tablets, analysts believe that there's a lot of demand for a product such as the iPad Mini. The smaller screen size and form factor are the big draws here. The full-sized iPad has a 9.7-inch display. Though it is thin and light, it is too large to carry around in a pocket. Products with 7-inch displays are much easier to stuff into a purse or coat pocket.

It's not just the size that's going to help Apple sell bajillions of iPad Minis. The design will help, too. Tokepa analyst Brian White has been trouncing about Asia talking to Apple's suppliers.

[ See Apple After Steve Jobs: 10 Hits And Misses. ]

"Apple did not skimp on the aesthetics of the much anticipated 'iPad Mini,'" White said in a note to investors. "In fact, we believe the 'iPad Mini' could outshine the new iPad in terms of how the device feels in a consumer's hands."

Pairing White's statements with the most recent batch of leaked iPad Mini photos, and it's easy to see what he talking about. A series of photos that appeared on the Web late last week show a small, sleek device with a matte black finish, not unlike that of the iPhone 5. (You can see a good picture here.) It looks really, really nice. I'm not sure if the black paint job is nice enough to offset the lack of a Retina Display, though. And, let's hope it doesn't get scuffed like the iPhone 5, either.

The DigiTimes report from last week offers an interesting detail that adds some perspective. As with the iPhone 5, Apple's display suppliers are having trouble manufacturing the iPad Mini's display. In fact, DigiTimes notes that yield rate is only 80%, meaning panel makers are trashing one in five displays that come off the line. Is this going to impact the number of iPad Minis available at launch? It's quite possible.

Apple is expected to unveil the iPad Mini at a media event on October 17. The device itself may reach stores as soon as November 2.

Comment  | 
Print  | 
More Insights
Server Market Splitsville
Server Market Splitsville
Just because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.
Register for InformationWeek Newsletters
White Papers
Current Issue
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of April 19, 2015.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.